Senior Paid Media Associate: Data-Driven Campaigns

RSO Resolute Digital, LLC; United States; On-site; USD 59,000 - 65,000; Full time

Job summary

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Sr. Associate, Paid Media in the United States. You will execute day-to-day digital and traditional media planning and buying, support in RFPs, and help optimize campaigns to meet client objectives.

Strong interpersonal skills and experience with Campaign Manager and DSPs are essential. You'll collaborate with the media, analytics, and client teams, manage pacing and monthly billing, and

Qualifications

• Bachelor's degree and 2-4 years of paid media planning and buying experience.
• Experience planning and buying across online and offline media channels.
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
• Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution.
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers.
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean).
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok.
• Google Analytics Certification is a plus.

Responsibilities

• Execute day-to-day digital and traditional media planning/buying with assigned accounts.
• Provide client service and problem solving in communications.
• Support media planning with RFPs and publisher/vendor shortlists.
• Develop holistic media plan recommendations aligned to client objectives.
• Assist with campaign reporting and stakeholder updates.
• Manage campaign pacing and support monthly billing processes.
• Collaborate with Creative and account teams to ensure assets meet specs.
• Train junior staff on platforms like Campaign Manager and DSPs.
• Engage with vendors and clients in meetings and presentations.

Skills

Interpersonal communication

Presentation skills

Analytical skills

Client service

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

DSP platforms

Meta Ads Manager

LinkedIn Ads

TikTok Ads Manager

Google Analytics

Job description

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Sr. Associate, Paid Media in the United States. You will execute day-to-day digital and traditional media planning and buying, support in RFPs, and help optimize campaigns to meet client objectives.

Strong interpersonal skills and experience with Campaign Manager and DSPs are essential. You'll collaborate with the media, analytics, and client teams, manage pacing and monthly billing, and