Senior Paid Media Lead — Meta Performance (Remote)

Clients Blackbox, Inc.; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, lead generation, and appointment bookings.

You will lead client conversations, map testing priorities, and translate data into strategic actions that improve show rates and conversion. You will write direct-response copy and VSL scripts, develop testing strategies, and diagnose funnel performance.

Qualifications

• 5+ years hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets and client retention.
• Strong copywriting skills for ads and video scripts, plus creative testing experience.
• Experience with tracking pixels, conversion tracking, and basic marketing automation.
• Excellent written and verbal communication and analytical problem-solving.

Responsibilities

• Own a portfolio of client accounts and act as primary strategic contact.
• Lead bi-weekly client calls and prepare performance reports.
• Translate data into clear recommendations and strategic decisions.
• Develop testing strategies across audiences, offers, messaging, and creative.
• Write direct-response copy and video scripts for financial services.
• Set up tracking, pixel events, and lead-routing workflows.
• Collaborate with video editors and guide creative direction.

Skills

Paid media strategy

Meta advertising

Direct-response copywriting

Client communication

Budget management

Testing & optimization

Analytics & reporting

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, lead generation, and appointment bookings.

You will lead client conversations, map testing priorities, and translate data into strategic actions that improve show rates and conversion. You will write direct-response copy and VSL scripts, develop testing strategies, and diagnose funnel performance.