Senior Meta Performance Lead — Remote, Flexible

Clients Blackbox, Inc.; Plano (TX); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and client communication. You will manage a portfolio end-to-end, direct-response copy and VSL scripts, and develop testing strategies to improve funnel performance.

Report to the Associate Director of Operations and drive retention and growth. You will work on Meta campaigns focused on lead generation and appointment bookings, overseeing budgets,

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience leading client-facing strategy conversations and multiple client accounts.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports and translate data into clear recommendations.
• Build strong client relationships to support retention, renewals, and referrals.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Set up and troubleshoot tracking, pixels, and conversion events.

Skills

Paid media strategy

Meta advertising

Copywriting

Testing strategy

Client communication

Analytics

Budget management

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and client communication. You will manage a portfolio end-to-end, direct-response copy and VSL scripts, and develop testing strategies to improve funnel performance.

Report to the Associate Director of Operations and drive retention and growth. You will work on Meta campaigns focused on lead generation and appointment bookings, overseeing budgets,