Senior Meta Paid Media Lead — Growth & Copy Strategy

Clients Blackbox, Inc.; Edinburg (TX); Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Work From Home

Flexible Schedule

Performance Bonus

Development & Training

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, copy, and creative testing.

You will manage a portfolio of accounts end-to-end, lead client calls, and drive results with Meta campaigns and high-converting messaging. You will write direct-response copy and VSL scripts, develop testing strategies, and ensure accurate tracking and lead routing.

Qualifications

• 5+ years in paid media with hands-on Meta responsibility.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to hit performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience testing creative concepts, hooks, and messaging.
• Experience with conversion tracking, pixels, and basic automation.
• Excellent communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and lead client conversations.
• Manage Meta campaigns focused on lead generation and appointments.
• Develop testing strategies across audiences, offers, messaging, and creatives.
• Write direct-response ad copy and VSL scripts for financial services audiences.
• Set up tracking, pixels, and lead-routing workflows; troubleshoot issues.
• Translate performance data into actionable recommendations for clients.

Skills

Paid media

Meta advertising

Client relationship management

Direct-response copywriting

Testing & optimization

Analytical thinking

Communication

Tools

Zapier

Calendly

Meta Ads Manager

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, copy, and creative testing.

You will manage a portfolio of accounts end-to-end, lead client calls, and drive results with Meta campaigns and high-converting messaging. You will write direct-response copy and VSL scripts, develop testing strategies, and ensure accurate tracking and lead routing.