Senior Paid Media Strategist — Meta Lead Gen & Copy

Clients Blackbox, Inc.; Tyler (TX); À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Work From Home

Flexible Schedule

Performance Bonus

Paid Time Off

Training & Development

Résumé du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, creative testing, and client communication.

This role requires hands-on leadership with Meta campaigns, copywriting for direct-response ads and VSLs, and tight collaboration with the operations team. You will manage portfolios end-to-end, lead client conversations, and drive testing strategies to improve funnel performance.

Qualifications

• 5+ years hands-on paid media experience.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.

Responsabilités

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.

Connaissances

Meta advertising

Direct-response copywriting

Client relationship management

Campaign optimization

Analytics & reporting

Team leadership

Outils

Meta Ads Manager

Zapier

Calendly

Description du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, creative testing, and client communication.

This role requires hands-on leadership with Meta campaigns, copywriting for direct-response ads and VSLs, and tight collaboration with the operations team. You will manage portfolios end-to-end, lead client conversations, and drive testing strategies to improve funnel performance.