Paid Media Lead: Growth & Performance Strategist

Snap; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Snap Inc. is seeking an exceptional Paid Media Lead to shape and execute integrated paid media campaigns across the funnel. You will translate business goals into channel strategies, manage budgets, and collaborate with Analytics, Brand, and Product Marketing teams in a fast-moving environment.

The role requires deep hands-on skills in Google Ads, Meta, TikTok, and LinkedIn, with a track record of optimizing ROI and driving growth across consumer and business marketing initiatives.

Qualifications

• 7+ years of experience in media planning, buying, and campaign management.
• Experience building and managing campaigns in Google Ads (YouTube/PMax) and Meta.
• Strong understanding of measurement, attribution, and optimization.

Responsibilities

• Develop paid media strategies and plans translating objectives into channel, audience, budget, flighting, and optimization recommendations.
• Own campaign planning, activation, optimization, and performance across key paid media channels including Google Ads, Meta, TikTok, and LinkedIn.
• Hands-on within advertising platforms to build campaigns, manage bidding/targeting, and identify optimization opportunities.
• Lead paid search strategy including keyword development, account structure, bidding, audience strategy, and negative keywords.

Skills

Media planning

Campaign management

Analytics

Cross-functional collab

Strategic thinking

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Snap Inc. is seeking an exceptional Paid Media Lead to shape and execute integrated paid media campaigns across the funnel. You will translate business goals into channel strategies, manage budgets, and collaborate with Analytics, Brand, and Product Marketing teams in a fast-moving environment.

The role requires deep hands-on skills in Google Ads, Meta, TikTok, and LinkedIn, with a track record of optimizing ROI and driving growth across consumer and business marketing initiatives.