Senior Paid Media Growth Leader

Sunco.com; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Flexible Spending Accounts (FSAs)

Time Off Policy

Employee Assistance Program (EAP)

Team building activities

Job summary

Sunco Lighting Inc. is seeking a Senior Paid Media Manager based in Valencia, CA, to own the full-funnel paid acquisition program across Google, Meta, TikTok, Reddit and more. This role leads budgets, audience segmentation, testing, measurement, and optimization to drive profitable e-commerce growth.

You will collaborate with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams to translate data into clear recommendations and scalable opportunities for revenue and ROAS growth.

Qualifications

• 5+ years of hands-on experience in paid media, performance marketing, or growth marketing for an e-commerce business.
• Proven success owning paid-media strategy and execution across multiple customer-acquisition channels.
• Deep expertise in Google Ads, including Google Shopping, Search, Performance Max, YouTube, and Demand Gen.
• Hands-on experience managing Meta and TikTok advertising campaigns.
• Experience with Reddit advertising is strongly preferred; familiarity with other emerging advertising opportunities is a plus.

Responsibilities

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.
• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.
• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.
• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.
• Collaborate with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.

Skills

Paid media strategy

Performance marketing

Budget management

Analytics

A/B testing

Channel expertise

Tools

Google Ads

Meta Ads

TikTok Ads

Reddit Ads

Job description

Sunco Lighting Inc. is seeking a Senior Paid Media Manager based in Valencia, CA, to own the full-funnel paid acquisition program across Google, Meta, TikTok, Reddit and more. This role leads budgets, audience segmentation, testing, measurement, and optimization to drive profitable e-commerce growth.

You will collaborate with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams to translate data into clear recommendations and scalable opportunities for revenue and ROAS growth.