Senior Paid Media Director, Programmatic

Acadia; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid holidays

Paid time off

Closed Christmas Eve through New Year

12 weeks parental leave

Health benefits

401k match

Growth opportunities

Flexible working hours

Monthly tech stipend

Floating holiday

Job summary

Acadia in Atlanta, GA is seeking a Senior Director of Paid Media to lead the department’s strategy and execution across all accounts. You will own budgets, drive performance, and shape the agency’s paid media offerings in partnership with other teams.

You will mentor senior leaders, build cross-functional collaborations, and represent Acadia in high-stakes client engagements and new business pitches. This role emphasizes programmatic, search, and social activation.

Qualifications

• 12-15 years of paid media advertising experience.
• 8+ years of leading managers or team leads.
• Proven track record of driving performance and building high-performing paid media teams.
• Experience presenting to C-level clients and leading new business pitches.

Responsibilities

• Lead the paid media department's strategic direction across all accounts and verticals.
• Own the department's budget allocation, tools, and resources; report performance to BU leadership.
• Mentor Associate Directors and Sr Managers; develop leadership bench strength.
• Represent Acadia's paid media capabilities in new business pitches and senior client engagements.
• Oversee adoption of AI tools and analytics; ensure cross-team collaboration and efficiency.

Skills

Executive communication

Verbal and written communication

Leadership

Cross-functional collaboration

Analytical thinking

Excel

Google Suite

Tools

DV360

CM360

The Trade Desk

MIQ

Zeta

Job description

Acadia in Atlanta, GA is seeking a Senior Director of Paid Media to lead the department’s strategy and execution across all accounts. You will own budgets, drive performance, and shape the agency’s paid media offerings in partnership with other teams.

You will mentor senior leaders, build cross-functional collaborations, and represent Acadia in high-stakes client engagements and new business pitches. This role emphasizes programmatic, search, and social activation.