Senior Integrated Media Architect - Full-Funnel Growth

Paycom; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

16 Paid Holidays

Paid vacation and sick time

Closed Christmas Eve through New Year\

Health benefits

401k and Equity Grants

Education Reimbursements

Opportunity for growth

Flexible working hours

Job summary

Acadia is seeking a Senior Integrated Media Strategist to own planning workstreams and shape cross-channel media strategy. You will lead end-to-end planning, audience targeting, budgeting, and channel allocation while collaborating with senior leadership to drive KPI outcomes.

You will present plans and results to clients, mentor teammates, and help evolve our testing frameworks. Strong presenting skills and data-driven thinking are essential.

Qualifications

• At least 4 years of media planning experience with independent ownership of integrated plans.
• Experience developing recommendations across digital and traditional media channels.
• Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
• Proficiency with MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix or comparable platforms.
• Advanced Excel or Google Sheets and PowerPoint or Google Slides, plus excellent written and verbal communication.

Responsibilities

• Own integrated media planning workstreams across assigned accounts.
• Develop full-funnel media plans aligned to client objectives, including audience strategy and media mix.
• Lead day-to-day client conversations on planning and performance.
• Mentor junior team members and elevate work quality.
• Interpret performance data and translate into actionable insights with analytics partners.

Skills

Media planning

Audience research

Budget allocation

Excel/Sheets

Presentation skills

Strategic thinking

Tools

MRI-Simmons

Commspoint

Resonate

MediaRadar

Vivvix

Placer.ai

Job description

Acadia is seeking a Senior Integrated Media Strategist to own planning workstreams and shape cross-channel media strategy. You will lead end-to-end planning, audience targeting, budgeting, and channel allocation while collaborating with senior leadership to drive KPI outcomes.

You will present plans and results to clients, mentor teammates, and help evolve our testing frameworks. Strong presenting skills and data-driven thinking are essential.