Senior Paid Media Creative Architect

College Walk Media; New York (NY); Hybrid; USD 80.000 - 130.000; Vollzeit

Zusammenfassung

College Walk Media in New York is seeking a seasoned paid-media creative strategist who will own the paid-media strategy for street-interview campaigns on Meta. You will translate a client's marketing plan into compelling concepts, write direct-response scripts, and guide production across formats.

You'll supervise a junior creative strategist, collaborate with account managers and social managers, and iterate on concepts based on performance data to drive conversions and scale the production

Qualifikationen

• 5 to 7 years in paid-media creative strategy or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Aufgaben

• Own the paid-media strategy for a street interview campaign the client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Review performance data and design new concepts, strategies, and scripts from it.
• Supervise a junior creative strategist.
• Own the creative strategy and direct-response scripts across your clients' campaigns.
• Implement processes that let us scale our production team over time.
• Collaborate with account managers, social media managers, and creative strategists to develop each campaign.
• Ensure every concept and script meets client requirements and brand style guidelines.
• Adhere to direct-response principles.
• Present creative work to clients and internal stakeholders.
• Manage multiple projects at once and participate in new business pitches.

Kenntnisse

Paid-media strategy

Direct-response advertising

Creative concepts

Script writing

Performance analysis

Team supervision

Project leadership

Cross-functional collaboration

Tools

Meta Ads Manager

Campaign analytics

Jobbeschreibung

College Walk Media in New York is seeking a seasoned paid-media creative strategist who will own the paid-media strategy for street-interview campaigns on Meta. You will translate a client's marketing plan into compelling concepts, write direct-response scripts, and guide production across formats.

You'll supervise a junior creative strategist, collaborate with account managers and social managers, and iterate on concepts based on performance data to drive conversions and scale the production