Senior Copywriter & Campaign Creative Lead

College Walk Media; New York (NY); Hybrid; USD 80,000 - 130,000; Full time

Job summary

CollegeWalk Media, a street interview creative agency, seeks a senior copywriter to own creative concepts and direct-response scripts for Meta campaigns across various brands. You will analyze client strategy, craft engaging concepts, and write persuasive scripts and briefs for production teams in a fast-paced NYC setting.

You will lead the creative direction, present concepts to clients, review performance data, and collaborate with account managers to scale production while maintaining brand

Qualifications

• 5 to 7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Responsibilities

• Understand each client's current marketing strategy, winners, brand guidelines, niches, claims, geographies, demographics, and product.
• Develop the concepts and write the scripts for street interview campaigns on Meta.
• Develop multiple creative concepts for each campaign, including formats, props, or production.
• Write direct-response scripts for each concept.
• Write creative briefs for production teams.
• Handle client feedback on concepts, scripts, and cuts.
• Review performance data and design new concepts and scripts.
• Supervise a junior copywriter.
• Own the creative concepts and direct-response scripts across campaigns.
• Implement scalable production processes.
• Collaborate with account managers and strategists.
• Ensure concepts meet brand guidelines and direct-response principles.
• Present work to clients and stakeholders.
• Manage multiple projects and participate in new business pitches.

Skills

Paid-media copywriting

Direct-response advertising

Concept development

Script writing

Client presentation

Team leadership

Job description

CollegeWalk Media, a street interview creative agency, seeks a senior copywriter to own creative concepts and direct-response scripts for Meta campaigns across various brands. You will analyze client strategy, craft engaging concepts, and write persuasive scripts and briefs for production teams in a fast-paced NYC setting.

You will lead the creative direction, present concepts to clients, review performance data, and collaborate with account managers to scale production while maintaining brand