Senior Copywriter & Campaign Architect — NYC Video Ads

CollegeWalk Media; New York (NY); On-site; USD 80,000 - 130,000; Full time

Job summary

CollegeWalk Media in New York is seeking an experienced full-time Copywriter to design street interview campaigns for Meta. You will develop concepts, write direct-response scripts, and craft production briefs that drive conversions for leading brands.

You will balance brand guidelines, audience needs, and market strategies to produce scalable, results-focused creative concepts. You will supervise a junior copywriter and collaborate across accounts as part of a fast-paced NYC studio.

Qualifications

• 5–7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and direct-response scripts.
• Comfortable presenting work to clients.
• Able to work full-time, in person, in New York.

Responsibilities

• Understand client marketing strategy, winners, brand guidelines, niches, claims, geographies, demographics and product.
• Develop concepts and write scripts for street-interview campaigns on Meta.
• Create multiple concepts per campaign with different formats, props or production.
• Write direct-response scripts for each concept and creative briefs for production teams.
• Incorporate client feedback, review performance data, and design new concepts and scripts.
• Supervise a junior copywriter and own concepts across campaigns.
• Collaborate with account managers, social media managers, and strategists to develop campaigns.
• Ensure concepts meet client requirements and adhere to brand guidelines.
• Present work to clients and internal stakeholders.
• Manage multiple projects and participate in new business pitches.

Skills

Paid-media copywriting

Direct-response advertising

Client presentations

Leadership supervision

Job description

CollegeWalk Media in New York is seeking an experienced full-time Copywriter to design street interview campaigns for Meta. You will develop concepts, write direct-response scripts, and craft production briefs that drive conversions for leading brands.

You will balance brand guidelines, audience needs, and market strategies to produce scalable, results-focused creative concepts. You will supervise a junior copywriter and collaborate across accounts as part of a fast-paced NYC studio.