Senior Creative Strategist for Paid Media

College Walk Media; New York (NY); Hybrid; USD 80,000 - 130,000; Full time

Job summary

College Walk Media in New York is seeking a seasoned paid-media creative strategist who will own the paid-media strategy for street-interview campaigns on Meta. You will translate a client's marketing plan into compelling concepts, write direct-response scripts, and guide production across formats.

You'll supervise a junior creative strategist, collaborate with account managers and social managers, and iterate on concepts based on performance data to drive conversions and scale the production

Qualifications

• 5 to 7 years in paid-media creative strategy or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Responsibilities

• Own the paid-media strategy for a street interview campaign the client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Review performance data and design new concepts, strategies, and scripts from it.
• Supervise a junior creative strategist.
• Own the creative strategy and direct-response scripts across your clients' campaigns.
• Implement processes that let us scale our production team over time.
• Collaborate with account managers, social media managers, and creative strategists to develop each campaign.
• Ensure every concept and script meets client requirements and brand style guidelines.
• Adhere to direct-response principles.
• Present creative work to clients and internal stakeholders.
• Manage multiple projects at once and participate in new business pitches.

Skills

Paid-media strategy

Direct-response advertising

Creative concepts

Script writing

Performance analysis

Team supervision

Project leadership

Cross-functional collaboration

Tools

Meta Ads Manager

Campaign analytics

Job description

About CollegeWalk

CollegeWalk Media is a street interview creative agency in New York. Our interviewers film real people reacting to our clients' products in cities and college towns nationwide, and we cut that footage into ads optimized for conversion on Meta.

Who should apply

Come work with us if you dream about, in no particular order:

• Spitballing ideas in a writer's room.
• Pitching insane video concepts.
• Owning the paid-media strategy behind a campaign.
• Working for household consumer brands.
• Designing nationwide marketing campaigns.
• Working out of a buzzing NYC office.
• Producing iconic video ads.

The role

Our clients already have a marketing strategy and are already running ads. We work with each client to design a street interview campaign to run on Meta. You own that campaign's paid-media strategy.

To set it, you need to understand the client's marketing strategy as it stands: their winners and their competitors' winners, their brand guidelines, their niches, their claims, their geographies, their demographics, and their product. From there you set the campaign strategy, develop a set of creative concepts, and write a direct-response script for each concept. A concept can call for different formats, props, or production. The videos drive conversion to new paying customers for the brand.

Once the campaign runs, you review the performance data and use it to design new concepts, strategies, and scripts for the client.

What you'll do

• Understand each client's current marketing strategy, their winners and competitor winners, their brand guidelines, niches, claims, geographies, demographics, and product.
• Own the paid-media strategy for a street interview campaign the client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Review performance data and design new concepts, strategies, and scripts from it.
• Supervise a junior creative strategist.
• Own the creative strategy and direct-response scripts across your clients' campaigns.
• Implement processes that let us scale our production team over time.
• Collaborate with account managers, social media managers, and creative strategists to develop each campaign.
• Ensure every concept and script meets client requirements and brand style guidelines.
• Adhere to direct-response principles.
• Present creative work to clients and internal stakeholders.
• Manage multiple projects at once and participate in new business pitches.

Requirements

• 5 to 7 years in paid-media creative strategy or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Pay and growth

$80,000 to $130,000 a year, depending on experience.

Over time, the role can take on more leadership as our production team scales.