Senior Copywriter - Lead Creative for Meta Campaigns

College Walk Media; Buffalo (NY); On-site; USD 80,000 - 130,000; Full time

Job summary

CollegeWalk Media in New York is seeking a Senior Copywriter to own the creative concepts and direct-response scripts for street interview campaigns on Meta. You will develop concepts, write direct-response scripts, and create briefs for production teams, aligning with each client's marketing strategy and brand guidelines.

You will present work to clients, manage multiple projects, and mentor a junior copywriter while scaling production processes for growth.

Qualifications

• 5 to 7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Responsibilities

• Understand each client's current marketing strategy, winners, guidelines, niches, and demographics.
• Develop concepts and write scripts for a street interview campaign on Meta.
• Create multiple concepts per campaign, including formats, props, or production.
• Write direct-response scripts for each concept and briefs for production teams.
• Incorporate client feedback, review performance data, and iterate scripts.
• Supervise a junior copywriter and own the creative concepts across campaigns.

Skills

Direct-response copywriting

Paid media

Concept development

Script writing

Client presentation

Job description

CollegeWalk Media in New York is seeking a Senior Copywriter to own the creative concepts and direct-response scripts for street interview campaigns on Meta. You will develop concepts, write direct-response scripts, and create briefs for production teams, aligning with each client's marketing strategy and brand guidelines.

You will present work to clients, manage multiple projects, and mentor a junior copywriter while scaling production processes for growth.