Senior Copywriter

CollegeWalk Media; New York (NY); On-site; USD 80,000 - 130,000; Full time

Job summary

CollegeWalk Media in New York is seeking an experienced full-time Copywriter to design street interview campaigns for Meta. You will develop concepts, write direct-response scripts, and craft production briefs that drive conversions for leading brands.

You will balance brand guidelines, audience needs, and market strategies to produce scalable, results-focused creative concepts. You will supervise a junior copywriter and collaborate across accounts as part of a fast-paced NYC studio.

Qualifications

• 5–7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and direct-response scripts.
• Comfortable presenting work to clients.
• Able to work full-time, in person, in New York.

Responsibilities

• Understand client marketing strategy, winners, brand guidelines, niches, claims, geographies, demographics and product.
• Develop concepts and write scripts for street-interview campaigns on Meta.
• Create multiple concepts per campaign with different formats, props or production.
• Write direct-response scripts for each concept and creative briefs for production teams.
• Incorporate client feedback, review performance data, and design new concepts and scripts.
• Supervise a junior copywriter and own concepts across campaigns.
• Collaborate with account managers, social media managers, and strategists to develop campaigns.
• Ensure concepts meet client requirements and adhere to brand guidelines.
• Present work to clients and internal stakeholders.
• Manage multiple projects and participate in new business pitches.

Skills

Paid-media copywriting

Direct-response advertising

Client presentations

Leadership supervision

Job description

About CollegeWalk

CollegeWalk Media is a street interview creative agency in New York. Our interviewers film real people reacting to our clients' products in cities and college towns nationwide, and we cut that footage into ads optimized for conversion on Meta.

Who should apply

Come work with us if you dream about, in no particular order:

• Spitballing ideas in a writer's room.
• Pitching insane video concepts.
• Owning the paid-media strategy behind a campaign.
• Working for household consumer brands.
• Designing nationwide marketing campaigns.
• Working out of a buzzing NYC office.
• Producing iconic video ads.

The role

Our clients already have a marketing strategy and are already running ads. We work with each client to design a street interview campaign to run on Meta. You develop the concepts and write the scripts for that campaign.

To do it, you need to understand the client's marketing strategy as it stands: their winners and their competitors' winners, their brand guidelines, their niches, their claims, their geographies, their demographics, and their product. From there you develop a set of creative concepts, write a direct-response script for each concept, and write the creative brief for the production team. A concept can call for different formats, props, or production. The videos drive conversion to new paying customers for the brand.

Once the campaign runs, you handle client feedback and review the performance data, and use both to design new concepts and scripts for the client.

What you'll do

• Understand each client's current marketing strategy, their winners and competitor winners, their brand guidelines, niches, claims, geographies, demographics, and product.
• Develop the concepts and write the scripts for a street interview campaign the client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Write creative briefs for the production teams that shoot each campaign.
• Handle client feedback on concepts, scripts, and cuts.
• Review performance data and design new concepts and scripts from it.
• Supervise a junior copywriter.
• Own the creative concepts and direct-response scripts across your clients' campaigns.
• Implement processes that let us scale our production team over time.
• Collaborate with account managers, social media managers, and creative strategists to develop each campaign.
• Ensure every concept and script meets client requirements and brand style guidelines.
• Adhere to direct-response principles.
• Present creative work to clients and internal stakeholders.
• Manage multiple projects at once and participate in new business pitches.

Requirements

• 5 to 7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.

Pay and growth

$80,000 to $130,000 a year, depending on experience.

Over time, the role can take on more leadership as our production team scales.