Senior Paid Media & Analytics Lead

Paychex

Irving (TX)

On-site

USD 79,000 - 125,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Paychex is seeking a data‑driven Paid Media & Analytics Specialist to own day‑to‑day management of the paid advertising program across Google, Meta, LinkedIn, and more. You will be the internal point person for a $10M+ annual investment, building reporting to show what’s working and translating data into actionable recommendations to reduce CAC.

You’ll collaborate with the agency on planning, optimize budgets, and ensure data integrity across ad platforms and CRM.

Qualifications

Bachelor's degree in Business, Marketing or a related field.
3–5 years of hands‑on paid media/digital advertising experience with direct platform familiarity (Google Ads, Meta Ads Manager, LinkedIn).
Strong data analysis skills; dashboards using HubSpot/GA4/Tableau/Looker.
Experience managing or contributing to $5M+ paid media budgets.
Familiarity with AI-assisted analytics or reporting tools and SaaS acquisition funnels.

Responsibilities

Own the agency relationship and manage paid search, paid social, and programmatic/display channels.
Oversee a $10M+ annual paid media budget with the agency; ensure efficient pacing and ROAS.
Build and maintain dashboards/reports tracking CAC, channel efficiency, and budget pacing.
Identify optimization opportunities and advise on actions to improve performance.
Collaborate on quarterly/annual planning, audits, and new-channel tests.