Senior Paid Media & Analytics Strategist

Paychex; United States; Remote; USD 79,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Job summary

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program across Google, Meta, LinkedIn, and more. You’ll be the internal owner, partnering with our media agency to maximize performance and deliver data-backed recommendations.

You will build dashboards, monitor CAC and ROAS, and push for efficient spend while staying current with platform updates.

Qualifications

• 3–5 years of hands-on paid media/digital advertising experience (in-house or agency).
• Experience managing or contributing to budgets of $5M+ annually.
• Strong data analysis; dashboards in HubSpot, GA4, Looker, Tableau, or similar; SQL a plus.
• Experience managing external agency/vendor relationships and KPIs.
• Familiarity with B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, ROAS).

Responsibilities

• Own the agency relationship; brief, review plans, and hold the team accountable for performance across paid search, paid social, and programmatic/display.
• Manage and optimize a $10M+ annual paid media budget in collaboration with the agency; ensure pacing and ROI.
• Build and maintain performance dashboards tracking CAC, channel efficiency, and funnel conversion.
• Analyze campaign and channel data to spot optimization opportunities, risks, and provide clear recommendations.
• Partner with the agency on quarterly/annual planning, audits, and new-channel tests; support measurement initiatives.
• Stay current on platform updates and best practices; test and scale opportunities.
• Collaborate cross-functionally to align paid media with CAC reduction and growth targets.
• Maintain data integrity across ad platforms, CRM, and reporting tools.

Skills

Data analysis

Budget management

Excel/Google Sheets

Dashboards

Communication

Education

Bachelor's Degree in Business/Marketing

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

StackAdapt

Job description

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program across Google, Meta, LinkedIn, and more. You’ll be the internal owner, partnering with our media agency to maximize performance and deliver data-backed recommendations.

You will build dashboards, monitor CAC and ROAS, and push for efficient spend while staying current with platform updates.