Data-Driven Paid Media & Analytics Manager

Paychex; Chicago (IL); On-site; USD 79,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Tuition reimbursement

Paid time off

Job summary

Paychex is looking for a data-driven Paid Media & Analytics Specialist to own day-to-day management of a $10M+ paid media program across Google, Meta, LinkedIn, and StackAdapt. You will report to marketing leadership and translate data into recommendations to lower customer acquisition costs.

Ideal candidates bring 3–5 years in paid media, strong Excel/Sheets skills, dashboard experience (HubSpot/GA4/Looker/Tableau), and a track record of managing budgets $5M+ annually.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 3–5 years of hands‑on paid media experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager; StackAdapt/DSP preferred.
• Advanced Excel/Google Sheets; dashboarding in HubSpot, GA4, Looker, Tableau.
• Experience managing or contributing to budgets of $5M+ annually.
• Strong communication to translate data for non‑analytics stakeholders.
• Familiarity with AI-assisted analytics tools.
• Knowledge of B2B SaaS funnels and CAC/LTV/ROAS.

Responsibilities

• Own the agency relationship across paid search, paid social, and programmatic channels.
• Manage and optimize a $10M+ annual paid media budget with the agency.
• Build dashboards and reporting tracking CAC, channel efficiency, and ROAS.
• Identify optimization opportunities and provide clear recommendations.
• Partner with the agency on quarterly/annual planning and new channels tests.
• Stay current on platform updates and best practices across managed channels.
• Collaborate with sales, product marketing, and marketing operations to align CAC reduction goals.
• Maintain data integrity across ad platforms, CRM, and reporting tools.

Skills

Excel/Sheets

Dashboarding

SQL

Communication

Budget mgmt

Education

Bachelor's degree in Business/Marketing

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

StackAdapt

GA4

Looker

Tableau

Job description

Paychex is looking for a data-driven Paid Media & Analytics Specialist to own day-to-day management of a $10M+ paid media program across Google, Meta, LinkedIn, and StackAdapt. You will report to marketing leadership and translate data into recommendations to lower customer acquisition costs.

Ideal candidates bring 3–5 years in paid media, strong Excel/Sheets skills, dashboard experience (HubSpot/GA4/Looker/Tableau), and a track record of managing budgets $5M+ annually.