Senior Paid Media Analyst: CTV, YouTube & Audio

EverQuote; Cambridge (MA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

EverQuote is seeking a Senior Analyst, Paid Media in Cambridge, MA (Hybrid). You will own planning, buying, and optimization across TV, streaming video, YouTube, and audio campaigns, with direct responsibility for budget management and cross-functional collaboration with Data Science, Marketing, and Finance.

You’ll lead end-to-end execution, partner with a media agency, and drive measurement and optimization strategies.

Qualifications

• 2+ years of hands-on paid media experience with video/audio buying.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability.
• Experience running CTV and YouTube campaigns using major buying platforms.
• Experience working with media agencies and platform partners.
• Comfortable owning a substantial budget with accountability for efficiency.
• Strong analytical skills and ability to tie channel metrics to business outcomes.
• Clear written and verbal communication with leadership.

Responsibilities

• Own end-to-end planning, buying, and optimization of CTV, streaming video, YouTube, linear TV, and streaming audio campaigns.
• Manage budgets, flighting, and pacing; forecast spend and flag risks.
• Brief campaigns to agencies, review media plans, and ensure performance commitments.
• Build and manage relationships with platform partners; evaluate new inventory.
• Collaborate with Data Science on measurement, incrementality, and geo lift testing.
• Coordinate with creative to develop testing roadmaps and asset specs.
• Report channel performance to leadership with actionable insights.
• Partner with finance on accruals and budget reforecasts.

Skills

Paid media

Analytical thinking

Communication

Education

Bachelor’s degree in Statistics/Math/Economics

Tools

DV360

Google Ads

Amazon DSP

The Trade Desk

Netflix

Hulu

Job description

EverQuote is seeking a Senior Analyst, Paid Media in Cambridge, MA (Hybrid). You will own planning, buying, and optimization across TV, streaming video, YouTube, and audio campaigns, with direct responsibility for budget management and cross-functional collaboration with Data Science, Marketing, and Finance.

You’ll lead end-to-end execution, partner with a media agency, and drive measurement and optimization strategies.