Senior Paid Media Strategy Lead

Replit; Foster City (CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Salary & Equity

401k Match

Health Insurance

Disability Insurance

Parental Leave

Flexible Time Off

Commuter Benefits

Wellness Stipend

Autonomous Work Environment

Office Setup Reimbursement

Team Gatherings

Office Amenities

Job summary

Replit is seeking a senior media manager to own the paid media program, directing external agencies and ensuring every dollar drives growth across TV, CTV, online video, OOH, audio, social, and search.

You'll brief agencies, challenge channel mixes, monitor pacing, and translate campaign performance into decisions for leadership. This role requires sharp media thinking and strong collaboration across Brand, Growth, Creative, and Analytics.

Qualifications

• 5+ years in media planning and strategy, brand-side or agency.
• Experience challenging agency media plans, not only executing.
• Experience managing multi-million dollar media budgets and pacing.
• Knowledge across TV/CTV, online video, OOH, audio, paid social, search, programmatic.
• Strong media measurement: reach, brand lift, MMM, incrementality.
• Analytical skills to derive insights from raw data; proficient in Excel.
• Stakeholder management with Finance, Analytics, Creative and agencies.
• AI-native: actively using AI tools for analysis and reporting.

Responsibilities

• Agency leadership: direct media agencies, write briefs, run planning cycles and QBRs.
• Plan interrogation: challenge channel mix, check pacing and budget allocations.
• Budget stewardship: manage pacing, forecasting, approvals, reconciliations with Finance.
• Media strategy & planning: lead annual, quarterly, and campaign planning with agencies.
• Measurement & accountability: define KPIs, own wrap reports, run test-and-learn.
• Executive reporting: distill performance into clear leadership recommendations.
• Cross-functional alignment: coordinate with Brand, Growth, Creative, Product Marketing, Social, and Comms.

Skills

Agency leadership

Plan interrogation

Budget stewardship

Media strategy

Measurement & analytics

Excel analysis

Stakeholder management

AI in media

Tools

Excel

Job description

Replit is seeking a senior media manager to own the paid media program, directing external agencies and ensuring every dollar drives growth across TV, CTV, online video, OOH, audio, social, and search.

You'll brief agencies, challenge channel mixes, monitor pacing, and translate campaign performance into decisions for leadership. This role requires sharp media thinking and strong collaboration across Brand, Growth, Creative, and Analytics.