Senior Paid Digital Advertising Associate

Humanscale; New York (NY); On-site; USD 108,000 - 159,000; Full time

Job summary

An established industry player is seeking a Senior Paid Digital Advertising Manager to lead innovative advertising strategies. This role involves overseeing comprehensive campaigns across various platforms, optimizing performance to maximize ROI, and collaborating with cross-functional teams to drive brand awareness. You'll leverage your expertise in digital advertising to develop actionable insights and refine strategies based on data analysis. If you're passionate about digital marketing and ready to make a significant impact, this opportunity is perfect for you. Join a dynamic team focused on creating effective advertising solutions that resonate with audiences and enhance brand visibility.

Benefits

Medical Benefits (Medical, Dental, Vision)

401k with Employer matching

Paid time off (including 15 PTO days and ~10 holidays)

Maternity PTO

Employee Discount Programs

Pet Insurance

Health Advocates

Accident, Critical Illness, Hospital Insurance

Basic Life and AD&D Insurance

Commuter Benefits

Qualifications

• 5+ years of paid digital advertising experience.
• Strong analytical skills with a data-driven approach.
• Exceptional leadership skills with a proven ability to mentor.

Responsibilities

• Lead the development and execution of paid digital advertising strategies.
• Manage and optimize digital advertising campaigns across multiple platforms.
• Analyze performance metrics to identify trends and opportunities.

Skills

Paid Digital Advertising

Google Ads

Social Media Advertising

Data Analysis

A/B Testing

Budget Management

Leadership

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Tag Manager

Looker Studio

Tableau

Microsoft Excel

Microsoft PowerPoint

Job description

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Overview

The Senior Paid Digital Advertising Manager leads the strategy, execution, and ongoing management of Humanscale’s paid digital advertising campaigns including paid search, paid social, display, and retargeting efforts. With focus on driving brand awareness and maximizing ROAS, the Paid Digital Advertising Manager oversees the full campaign lifecycle from development to performance optimization. Additionally, integrate digital strategies such as organic search to create a cohesive digital marketing approach that enhances the effectiveness of paid advertising.

Essential Functions

• Lead the development and execution of comprehensive paid digital advertising strategies across ad platforms, including paid search, paid social, display advertising, retargeting, and more to achieve business objectives, drive brand awareness, and maximize ROI.
• Setup, manage, and optimize digital advertising campaigns, ensuring alignment with budget, brand goals, and target KPIs.
• Manage and allocate budgets for all paid advertising efforts, ensuring effective allocation of resources to maximize performance across multiple ad platforms and channels.
• Develop and implement bid strategies, adjusting for seasonality and marketing trends, competition, business objectives, and campaign performance to drive optimal results with retaining efficiency.
• Lead the implementation and maintenance of ad performance tracking and analytics, ensuring proper integration with Google Analytics, accurate Google Tag Manager setup, as well as additional tools for data collection, ad optimization, and ongoing reporting.
• Analyze ad platform, campaign, and ad level data and performance metrics to identify trends, issues, and opportunities for optimization.
• Conduct ongoing A/B testing and ad experimentation including but not limiting to ad creative, copy, landing pages, audience targeting, and more to achieve digital advertising goals and maximize effectiveness.
• Develop and lead ongoing paid digital advertising performance, distilling complex data to generate reporting with actionable insights to drive new ad creative, refine targeting strategies, and implement ongoing optimizations.
• Remain forward-looking on advertising platform changes, policy and regulation updates, consumer behavior, and more to maintain campaign integrity and retain competitiveness through new features and best practices.
• Collaborate cross-functionally with Creative and Digital teams to generate ad creative and ensure paid search strategy alignment with broader marketing initiatives.
• Remain forward-looking on Google platform changes and consumer behavior trends, continuously refining strategies and leading technology updates to leverage new features and best practices.
• Lead technical implementation requirements for Google Ads optimizations including pixel tracking, event setup, conversion data measurement, and more in collaboration with the Digital team.
• Ensure proper tagging and tracking across campaigns to ensure performance is measured accurately, including working with Google Tag Manager and Google Analytics.

Qualifications

• 5+ years of paid digital advertising experience including hands-on execution and management of paid search and paid social campaigns.
• Bachelor’s degree in marketing or communications or equivalent experience.
• Direct experience with paid search platforms including Google Ads and Microsoft Advertising.
• Strong analytical skills with data-driven approach to testing, performance optimization, and ROI measurement.
• Extremely detail-oriented with strong proficiency in synthesizing data into actionable insights and adjust campaigns in real-time based on performance.
• Exceptional leadership skills with proven ability to mentor and develop direct reports.
• Strong follow through with enthusiasm to be hands-on.
• Ability to communicate complex analytical findings to both technical and non-technical stakeholders.
• Experience with programmatic advertising and emerging advertising channels a plus.
• Strong team player and self-starter, with the ability to lead initiatives and collaborate with cross-functional teams.

COMPUTER SKILLS

• Expert in ad platforms like Google Ads, Meta Ads, LinkedIn Ads, Google Display Network, Youtube Ads, Criteo, and more.
• Strong understanding of technical implementation for ad tracking and data analytics including conversion tracking, datalayer requirements, pixel management, Google Analytics, and Google Tag Manager.
• Expert with tools like Google Analytics, Looker Studio, Tableau, Search Ads 360, or similar reporting tools.
• Expert with Microsoft Suite including Excel and PowerPoint.
• Medical Benefits (Medical, Dental, Vision)
• HSA, Medical FSA, Limited FSA, Dependent Care FSA, Commuter Benefits
• Medical Discounts
• Ancillary Benefits
• Accident, Critical Illness, Hospital Insurance
• Basic Life and AD&D, Voluntary, Spouse, and Child Life Insurance
• Health Advocates
• EAP, Complementary Life and Short-Term Disability
• Pet Insurance
• Employee Discount Programs
• 401k with Employer matching (Pre-Tax and Roth)
• 100% Vested
• Paid time off (including 15 PTO days and ~10 holidays)
• Maternity PTO

Salary Range: $108,701-$158,551

Please note that the salary information is a general guideline. Humanscale considers other factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market location and business considerations when extending an offer.

Company Overview

Humanscale is the premier designer and manufacturer of ergonomic products that improve health and comfort at work. We have a focus on sustainability with over 70% of our products currently certified as having a Net Positive impact on the environment. Our award-winning office products – seating, sit/stand desks, technology support and lighting – have led the industry in performance and simplicity for 40 years.

Humanscale is an Equal Opportunity Employer (Disabled/Veteran)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Furniture and Home Furnishings Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

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