Director of Advertising, National

Gannett | USA TODAY NETWORK; New York (NY); Remote; USD 125,000 - 210,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Advertising to lead a passionate sales team in New York. This role involves driving revenue growth across key advertising verticals and fostering a high-performance sales culture. You will collaborate with a diverse team, engage with clients, and stay ahead of advertising trends. With a commitment to innovation and creativity, this position offers an exciting opportunity to redefine premium publishing. If you are a strategic leader with a proven track record in sales management, this role is perfect for you.

Benefits

Uncapped Earnings Potential

Comprehensive Health Insurance

401K Plan

Generous Time Off Package

Remote Work Environment

Intensive Onboarding Program

Pet Insurance

Continuous Learning Opportunities

Qualifications

• 8+ years of sales management experience in Advertising or Media.
• Proven ability to lead teams and drive revenue growth.

Responsibilities

• Lead and coach sales teams to maintain and grow revenue.
• Identify and influence key decision-makers in advertising.

Skills

Sales Management

Negotiation Skills

Communication Skills

Strategic Selling

Relationship Building

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

MediaRadar

SellerCrowd

Job description

Posted Tuesday, March 18, 2025 at 4:00 AM

New York, Director of Advertising

About Us: The USA TODAY NETWORK, part of Gannett, is a Pulitzer Prize-winning publisher of news and information that informs, entertains, and connects millions of daily readers with the stories they need and love. The USA TODAY NETWORK includes 260+ local news properties, including the Detroit Free Press, Arizona Republic, and many more, plus the national view of the iconic USA TODAY. Join our growing National Sales team that supports the trusted journalism that 150M+ readers rely on each month.

Position Overview: We are seeking a New York, Director of Advertising, who will lead a group of Account Executives and sales support staff, while reporting to the National Vice President of Advertising Sales. We are looking for a passionate sales leader who is excited to help us continue redefining premium publishing through innovation, creativity, and the diversity of people and ideas.

What You’ll Do:

• Lead and coach New York sales and support teams to maintain and grow revenue across key advertising verticals, including Automotive, Financial Services, Consumer Technology, Media and Entertainment, Travel, Healthcare, etc.
• Commit to a high activity, strategic sales culture and instill/support that work ethic across the team.
• Attend in-person meetings, join calls/presentations, and help guide client discussions, working alongside the sales team.
• Identify and influence key decision-makers across the agency landscape.
• Work collaboratively with all levels of staff and across departments as needed for presentations, proposals, and the RFP process, with a high degree of professionalism, quality, and in a timely manner.
• Participate and represent USATN at local industry events.
• Stay current on online advertising trends and innovations.

What You’ll Bring:

• Proven track record of leading teams with 8 or more years of sales management experience managing teams in the Advertising, Media or Agency realm.
• Strategic approach to selling multi-faceted programs and managing a diverse list of clients.
• Highly skilled in negotiating and selling the intrinsic value of a premium offering to customers, not just the program or price.
• High level of experience in full funnel digital strategies including Branded Content to Programmatic, Search Marketing, Paid Social, etc.
• Strong communication skills, including written and verbal presentations.
• Ability to open doors with senior-level agency and client contacts and build relationships that lead to renewable business and larger partnership opportunities.
• Thrives in a fast-paced, exciting environment while managing multiple priorities and maintaining an unwavering commitment to quality.
• Experience in Salesforce, SellerCrowd, MediaRadar preferred.

Compensation and Benefits:

• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 3-week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous MTO Time off package including Company Paid Holidays
• Energized and passionate team
• Remote work environment with some travel

The annualized base salary for this role will range between $125,000 and $210,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].