Director of Advertising, National

Gannett Co., Inc.; New York (NY); Remote; USD 125,000 - 210,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Advertising to lead a talented team of Account Executives. This role involves driving revenue growth, fostering a high-performance sales culture, and engaging with key decision-makers in the advertising landscape. The ideal candidate will bring over 8 years of sales management experience, strong negotiation skills, and a strategic approach to digital marketing. Join a forward-thinking company that values innovation and offers a remote work environment with generous benefits, including comprehensive health plans and uncapped earnings potential. If you're ready to make an impact in a fast-paced environment, this opportunity is for you.

Benefits

Comprehensive Health Insurance

Dental Insurance

Vision Insurance

401K

Pet Insurance

Generous Time Off

Company Paid Holidays

Flexible Work Environment

Qualifications

• 8+ years of experience in sales management within Advertising or Media.
• Strong negotiation skills and ability to manage diverse client needs.

Responsibilities

• Lead and coach sales teams to drive revenue growth in advertising.
• Collaborate across departments for proposals and presentations.

Skills

Sales Management

Negotiation Skills

Communication Skills

Digital Marketing Strategies

Relationship Building

Education

Bachelor's Degree in Business or related field

Tools

Salesforce

SellerCrowd

MediaRadar

Job description

Posted Tuesday, March 18, 2025 at 4:00 AM

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow.

New York, Director of Advertising

About Us: The USA TODAY NETWORK is a Pulitzer Prize-winning publisher of news and information that informs, entertains, and connects millions of daily readers. Join our growing National Sales team that supports the trusted journalism that 150M+ readers rely on each month.

Position Overview: We are seeking a Director of Advertising who will lead a group of Account Executives and sales support staff, while reporting to the National Vice President of Advertising Sales.

What You’ll Do:

• Lead and coach New York sales and support teams to maintain and grow revenue across key advertising verticals.
• Commit to a high activity, strategic sales culture and instill/work ethic across the team.
• Attend meetings and help guide client discussions alongside the sales team.
• Identify and influence key decision-makers across the agency landscape.
• Work collaboratively across departments for presentations, proposals, and the RFP process.
• Participate and represent USATN at local industry events.
• Stay current on online advertising trends and innovations.

What You’ll Bring:

• 8+ years of sales management experience in Advertising, Media, or Agency realm.
• Strategic approach to selling multi-faceted programs and managing diverse clients.
• Highly skilled in negotiating and selling the intrinsic value of a premium offering.
• Experience in full funnel digital strategies including Branded Content to Programmatic, Search Marketing, Paid Social, etc.
• Strong communication skills, including written and verbal presentations.
• Ability to build relationships with senior-level agency and client contacts.
• Thrives in a fast-paced environment while managing multiple priorities.
• Experience in Salesforce, SellerCrowd, MediaRadar preferred.
• Uncapped Earnings Potential.
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous MTO Time off package including Company Paid Holidays.
• Remote work environment with some travel.

The annualized base salary for this role will range between $125,000 and $210,000. Base compensation is reflective of many factors, including market, education level, skills, and experience.

#LI-SD1; #LI-remote

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate based on race, color, national origin, sex, gender identity, religion, age, disability, or other classifications protected by law. Applicants who require reasonable accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].