Director, Product Public Relations (Remote)

CrowdStrike; United States; Remote; USD 150,000 - 240,000; Full time

Job summary

CrowdStrike is seeking a Director of Product Public Relations to shape and amplify the Falcon platform narrative. This role requires a strategic thinker with over 15 years of experience in public relations, skilled in translating complex technical concepts into compelling messaging. The successful candidate will collaborate with various teams to drive impactful media campaigns that align with business objectives.

Benefits

Remote-friendly and flexible work culture

Market leader in compensation and equity awards

Comprehensive physical and mental wellness programs

Competitive vacation and holidays for recharge

Paid parental and adoption leaves

Professional development opportunities

Employee Resource Groups and volunteer opportunities

Vibrant office culture with world-class amenities

Qualifications

• 15+ years of experience in technically-focused public relations.
• Demonstrable success in building product-focused media campaigns.
• Ability to translate complex technical issues into compelling narratives.

Responsibilities

• Develop and execute a results-driven platform PR strategy.
• Refine and amplify CrowdStrike’s platform narrative.
• Lead the product PR team to drive impactful results.

Skills

Strategic thinking

Impactful writing

Media campaign building

Ability to simplify technical concepts

Collaboration with technical teams

Ability to thrive in high-pressure situations

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

As the Director of Product Public Relations, you will shape and amplify the Falcon platform narrative to support go-to-market strategies and propel CrowdStrike’s next phase of growth. Reporting to the Senior Director of Public Relations and Media Strategy, this role requires a results-driven cybersecurity PR expert skilled at translating complex technical concepts into compelling messaging and earned media that clearly communicates the customer value of the Falcon platform.

The ideal candidate is a strategic thinker and bold storyteller who excels at differentiating products in a competitive market. You will oversee the strategy and execution of product public relations efforts, driving clear narratives in the market that align with business priorities.

CrowdStrike views public relations and media as strategic enablers of the business. You will have access to an executive team that is fully committed to strategic communications and heavily invested in the success of the program. This is an excellent opportunity to join a world-class communications program and help shape its continued and future success.

What You’ll Do:

• Develop and execute a results-driven platform PR strategy that supports go-to-market initiatives and aligns with core business objectives.

• Refine and amplify CrowdStrike’s platform narrative, ensuring it clearly articulates customer value and competitive differentiation.

• Collaborate with the Global Head of Communications, Sr. Director of Public Relations and Media Strategy and product marketing to act as the bridge between technical teams and external audiences, ensuring complex technical details across product lines are distilled into clear stories that articulate real-world platform value.

• Own every aspect of product PR with a strategic lens – from driving product-focused media profiles to thought leadership and awards.

• Lead the product PR team to drive impactful results.

• Work closely with the Sr. Director of Public Relations and Media Strategy to equip domestic and international agencies with the narrative and assets to drive results that matter.

What You’ll Need:

• A proven ability to simplify complex technical concepts into clear, engaging messaging and earned media that articulates customer value and highlights competitive differentiation.

• Mastery of impactful writing. From press releases to thought leadership content, come with a PoV that drives narrative, clearly articulates value and defines markets.

• Demonstrable success in building product-focused media campaigns that align with core business goals and deliver measurable results.

• A proactive, never satisfied mindset – constantly thinking about how we can tell the platform story in a differentiated and dynamic way.

• Experience working seamlessly with product, technical and marketing teams to align efforts, connect the dots, and drive meaningful impact across the organization.

• Ability to thrive in high-pressure situations, seeing challenges as opportunities to innovate and excel.

• A lead from the front mentality – both putting the product PR team in a position to succeed while getting your hands dirty and doing the work individually.

Additional Qualifications:

• 15+ years of experience in creating and executing on technically-focused public relations initiatives designed to drive narrative and impact.

• Extensive proven management experience in a high-growth cybersecurity company. Agency experience is a plus.

• Excellent written and oral communications skills.

• The ability to breakdown and translate nuanced, complex technical issues into compelling narratives that translate into impactful media coverage.

• Current experience managing media relationships and a network of media contacts.

• Highly capable and comfortable in large, high-growth, fast-paced organizations.

• Ability to stay on top of industry trends, including new platforms/media, competitor activities, and current and emerging influencers.

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Benefits of Working at CrowdStrike:

• Remote-friendly and flexible work culture

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

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Right to Work

CrowdStrike, Inc. is committed to equal pay for equal work in its compensation practices. The base salary range for this position in the U.S. is $150,000 - $240,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.Expected Close Date of Job Posting is:03-09-2025