Senior Online Brand & E‑Commerce Manager

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

The Estée Lauder Companies Inc. seeks an Online Manager to lead the Online team under the Online Senior Director, partnering with Brand and KAMO to drive e-commerce for brand.com/3PP across all brand clusters. This role emphasizes strategy, campaign performance, and sales execution in a fast-paced, luxury consumer environment.

You will oversee online campaigns, merchandising, budgeting, and analytics, coordinating with Brand teams to optimize online performance and market share.

Qualifications

• University Degree from a reputable university; overseas study (for a year or duration of university education) preferred.
• 10 years working experience of which more than 5 years are directly managing e-commerce
• Strong understanding of e-commerce, improving brand site experience, managing the marketing calendar and executing campaigns and driving business results
• A strong understanding of the 3PP players, ideally with first-hand experience of managing the relationship and programs to achieve successful business results
• Experience working in a Western company (ideally but not limited to cosmetics, luxury, FMCG) and a track record of delivering market share growth
• Understanding of media landscape and how this can be leveraged to develop omnichannel communications plans that includes performance driven media to drive e-commerce sales, consumer loyalty and drive market share
• Basic understanding of site operations (suchas HTML, CSS, JS)
• Competency in leveraging on-site analytics tools (GA) and other data sources to improve site experience and optimize sales

Responsibilities

• Lead Online strategy and planning; drive execution, optimization and success of online campaigns to deliver Online P&L for the brand cluster
• Decide product selection, assortment, and pricing for brand.com/3PP
• Develop plans for merchandizing, website design, and PR for brand.com/3PP
• Develop omni calendar in collaboration with Brand Inventory Planning
• Lead management of brand.com inventory and align with online marketing calendar
• Partner with Brand to allocate and prepare budget plans for brand.com/3PP within the cluster
• Oversee Online campaign performance and ensure alignment with Brand objectives
• Analyze Online campaign performance and share insights to optimize future campaigns
• Lead merchandizing and ensure alignment with Online Sales plans and Promotion Plan
• Prepare and deliver presentations and perform ad-hoc analyses; produce monthly marketplace performance reports
• Drive 3PP and Brand.com Sales Execution across clusters
• Develop specific implementation programs and campaigns for brand.com/3PP to maximize traffic, conversions, and retention
• Highlight areas requiring strategic/operational support from APAC

Skills

E-commerce

Brand site optimization

Campaign management

Analytics

Omnichannel

Stakeholder management

Multi-tasking

Communication

Education

University Degree

Tools

HTML

CSS

JavaScript

GA

Job description

The Estée Lauder Companies Inc. seeks an Online Manager to lead the Online team under the Online Senior Director, partnering with Brand and KAMO to drive e-commerce for brand.com/3PP across all brand clusters. This role emphasizes strategy, campaign performance, and sales execution in a fast-paced, luxury consumer environment.

You will oversee online campaigns, merchandising, budgeting, and analytics, coordinating with Brand teams to optimize online performance and market share.