Senior Product Manager

Big 5 Sporting Goods; El Segundo (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

Big 5 Sporting Goods is seeking a Senior Product Manager to own the customer experience across its digital and omnichannel commerce ecosystem. You will drive strategy and execution to connect marketing, website, and in-store touchpoints into a seamless journey—from discovery and buy-online-pickup-in-store to fulfillment and post-purchase.

Reporting to the Director of eCommerce, you will shape AI-enabled personalization, collaborate with engineering, design, merchandising, marketing, store

Qualifications

• 7+ years in product management focusing on ecommerce or omnichannel commerce.
• Strong knowledge of omni-channel customer journeys and platform ecosystems.
• Experience aligning strategy with engineering and design.
• Excellent communication skills for executive stakeholders.

Responsibilities

• Set the strategy: Own the product strategy and roadmap for the omnichannel customer experience, translating business goals into a prioritized, outcome-driven plan.
• Own the journey: Design and ship connected experiences from digital to in-store across full funnel (martech, search, discovery, PDP, cart, checkout, fulfillment, BOPIS/ship-from-store, returns).
• Shape the tech: Partner with engineering and architecture for build-vs-buy and platform decisions across martech, commerce, search, OMS, and payments; migrate to a fully composable architecture.
• Apply AI with judgment: Identify and deploy AI where it moves the needle (personalization, search, recommendations) with cost and risk awareness.
• Be metrics-driven: Define key metrics (conversion, AOV, repeat, margin, CSAT) and use experiments/analytics to drive decisions.
• Lead cross-functionally: Align merchandising, marketing, store ops, supply chain, and technology on a shared roadmap and clear tradeoffs.
• Drive the business: Build the business case for major investments and present to senior leadership.

Skills

Product strategy

Roadmap ownership

Omnichannel commerce

AI/personalization

Executive communication

Cross-functional leadership

Job description

Big 5 Sporting Goods is looking for a Senior Product Manager to own the customer experience across our digital and omnichannel commerce ecosystem. Sporting goods retail is being reshaped by connected inventory, personalization, and AI-native shopping experiences, this role sits at the center of that shift for a brand with a strong store footprint and a growing digital business.

You will be responsible for the strategy, roadmap, and execution of experiences that connect our marketing, website, and in-store touchpoints into a single, seamless journey, from discovery and buy-online-pickup-in-store to fulfillment, and post-purchase. This is a strategy-forward role for a product leader who is equally comfortable framing a multi-year commerce vision for executives and getting into the details of an architecture review with engineering.

You will report directly to the Director of eCommerce and work closely with engineering, design, merchandising, marketing, store operations, and supply chain.

What You’ll Do

• Set the strategy: Own the product strategy and roadmap for the omnichannel customer experience, translating business goals into a prioritized, outcome-driven plan.
• Own the journey: Design and ship connected experiences from digital to in-store. Work across the full funnel from martech, search and discovery, product detail, cart and checkout, fulfillment, BOPIS/ship-from-store, and returns.
• Shape the tech: Partner with engineering and architecture to make sound build-vs-buy and platform decisions across martech, commerce, search, OMS, and payments. Balance speed, cost, and long-term flexibility as we migrate to fully composable architecture.
• Apply AI with judgment: Identify and deploy AI where it moves the needle, including personalization, conversational and visual search, recommendations, content generation, and operational efficiency. Execute with a clear view of the cost, data, and risk tradeoffs.
• Be metrics-driven: Define the metrics that matter (conversion, AOV, repeat, margin, CSAT) and use experimentation and analytics to drive decisions and prove impact.
• Lead cross-functionally: Align merchandising, marketing, store operations, supply chain, and technology stakeholders around a shared roadmap and clear tradeoffs.
• Drive the business: Build the business case for major investments and present strategy, results, and recommendations to senior leadership.

What You’ll Bring

• 7+ years in product management, with significant time owning eCommerce, digital retail, or omnichannel commerce products.
• Broad, current knowledge of the commerce and omnichannel landscape. Including customer journeys, business models, and the platforms and technologies that power them (commerce platforms, search, CDP/personalization, OMS, fulfillment, payments, loyalty).
• A sharp sense of modern technology architecture, composable/headless commerce, APIs and microservices, cloud, and data platforms. Be equipped to lead and engage in credible tradeoff discussions with engineering.
• AI fluency: a practical, up-to-date understanding of how machine learning and generative AI apply to retail, and strong judgment about where they create real value versus hype.
• Strong business and strategic acumen: You connect product decisions to revenue, margin, and customer lifetime value, and can build and defend a business case.
• A track record of shipping high-impact products and driving measurable outcomes in a fast-moving, cross-functional environment.
• Excellent communication skills, be able to move fluently between executive strategy conversations and detailed technical and design discussions.

Nice to Have

• Experience in specialty, big-box, or sporting goods retail.
• Hands-on experience with BOPIS, ship-from-store, or distributed order management at scale.
• Familiarity with experimentation platforms, CDPs, and modern analytics stacks.

Why Big 5

Big 5 Sporting Goods has served athletes and outdoor enthusiasts for decades with a strong regional store presence. This is an opportunity to shape how a well-established retailer competes in a modern, AI-driven commerce era. This role comes with real ownership, executive visibility, and the scale to make your work matter to millions of customers.

The annual base salary range for this position is from $140,000 - $160,000. The range provided includes the base salary that we expect to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, and subject matter expertise.

Big 5 Sporting Goods is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. Employment decisions are based on merit, qualifications, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic as defined by applicable law.

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