Senior Omnichannel Personalization & Experimentation Lead
Universal Studios
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Job summary
Universal Orlando Resort is seeking a Senior Personalization Analyst to lead end-to-end personalization and experimentation across digital and marketing channels. You will translate business objectives into testable experiences, coordinate activation, and measure impact across multiple destinations.
The role requires deep knowledge of the Adobe Marketing Cloud, data-driven decisioning, and collaboration with Marketing, Analytics, and Technology teams to ensure aligned guest experiences and
Qualifications
- Strong understanding of personalization and experimentation across digital channels.
- Experience with Adobe Experience Cloud / MarTech capabilities.
- Ability to translate business objectives into testable experiences.
- Experience with reporting, dashboards, and stakeholderCommunication.
Responsibilities
- Own end-to-end delivery of personalization and experimentation initiatives from concept to activation and documentation.
- Configure experiences, audiences, journeys, campaigns, and experiments with cross-functional teams.
- Coordinate QA, monitor live initiatives, and resolve data or execution issues.
- Own measurement and reporting, analyze performance and drive actionable recommendations.
- Develop stakeholder-ready dashboards and learning summaries.
Skills
Education
Tools
Job description
Universal Orlando Resort is seeking a Senior Personalization Analyst to lead end-to-end personalization and experimentation across digital and marketing channels. You will translate business objectives into testable experiences, coordinate activation, and measure impact across multiple destinations.
The role requires deep knowledge of the Adobe Marketing Cloud, data-driven decisioning, and collaboration with Marketing, Analytics, and Technology teams to ensure aligned guest experiences and
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