Experimentation & Personalization Lead

Walgreens; Chicago (IL); On-site; USD 65,000 - 114,000; Full time

Job summary

Walgreens is seeking an Experimentation Lead to drive personalization and experimentation across Walgreens digital experiences using Adobe Target and related marketing technologies. You will serve as the SME for Target implementation, test design, audience targeting, and execution best practices.

You'll collaborate with Product, Marketing, Analytics, UX, Content Strategy, and Development to deliver high‑quality experiences that measurably improve business outcomes, while providing leadership and

Qualifications

• Demonstrated experience with Adobe Target, A/B testing, and personalization.
• Ability to translate objectives into experiments and personalization strategies.
• Experience collaborating with cross-functional teams to drive outcomes.

Responsibilities

• Lead Adobe Target activities including testing and personalization.
• Partner with stakeholders to align experiments with business goals.
• Ensure governance, quality, and measurement for experiments and personalization.
• Provide guidance on test design, targeting, and analytics.

Skills

Adobe Target

A/B testing

JavaScript

HTML/CSS

Cross-functional collaboration

Tools

Adobe Experience Manager (AEM)

Adobe Analytics

Job description

Walgreens is seeking an Experimentation Lead to drive personalization and experimentation across Walgreens digital experiences using Adobe Target and related marketing technologies. You will serve as the SME for Target implementation, test design, audience targeting, and execution best practices.

You'll collaborate with Product, Marketing, Analytics, UX, Content Strategy, and Development to deliver high‑quality experiences that measurably improve business outcomes, while providing leadership and