Senior Marketing Automation Engineer

Regional Client

Orlando (FL)

On-site

USD 110,000 - 140,000

Full time

3 days ago

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Job summary

Universal Orlando Resort in Orlando seeks a Senior Developer, DDM Development & Campaign Automation to deliver personalized, omnichannel communications at scale using Adobe Journey Optimizer and Salesforce Marketing Cloud. You will build, test, and deploy email, push, SMS and related messaging channels, driving automation, performance, and data-driven personalization.

You will collaborate with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams, follow QA and release

Qualifications

5+ years in marketing technology, digital messaging, or campaign development.
Experience with AJO, ACO, FAC, and AEP (preferred).
Experience with Salesforce Marketing Cloud Content Builder, Automations and Journeys (preferred).
Experience building personalized messaging at scale.
Experience in Agile / Scrum environments.
Strong HTML/CSS and dynamic content experience.

Responsibilities

Implement email, push, SMS, and emerging messaging channels within AJO.
Develop scalable personalization using dynamic content and real-time attributes.
Build, QA, and deploy campaigns across channels with high-volume lifecycle.
Follow QA, testing, and release management processes.
Collaborate with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams.
Maintain documentation, templates, and implementation standards.
Improve efficiency through automation and process optimization.