Senior Developer, DDM Development & Campaign Automation

Universal Studios; Orlando (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Developer for DDM Development & Campaign Automation to lead omnichannel customer communications at scale using Adobe Journey Optimizer and Salesforce Marketing Cloud.

You will build, test, and deploy email, push, SMS, and related channels, focusing on scalable personalization, performance, and compliance in high-volume campaigns. Strong collaboration across product, marketing, and analytics is essential.

Qualifications

• Bachelor’s degree in CS, IS, Marketing Tech, Digital Marketing, Business or related field.
• 5+ years of experience in marketing technology or digital messaging.
• Experience with Agile / Scrum environments.
• Hands-on experience with HTML, CSS and dynamic content.
• Experience building personalized messaging at scale.

Responsibilities

• Deliver personalized omnichannel communications at scale via AJO and Salesforce Marketing Cloud.
• Build, test, and deploy email, push, SMS, and related channels.
• Develop scalable personalization using dynamic content and real-time attributes.
• Collaborate with Product, Marketing, Creative, QA, Data Eng, and Analytics teams.
• Ensure quality, performance, and compliance across campaigns.

Skills

Customer journey orchestration

AJO knowledge

Salesforce Marketing Cloud

HTML & CSS

Dynamic content

QA & testing

Agile / Scrum

Data integration

Education

Bachelor’s degree or equivalent

Tools

Adobe Journey Optimizer

Adobe Campaign Orchestration

Federated Audience Composition

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

JOB SUMMARY:

The Senior Developer, DDM Development & Campaign Automation is a senior technical contributor responsible for delivering personalized, omnichannel customer communications at scale through Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud. This role focuses on building, testing, and deploying email, push, SMS, and related messaging channels, while driving technical excellence, scalable personalization, and operational efficiency across high-volume, business-critical campaigns.

MAJOR RESPONSIBILITIES:

• Adobe Journey Optimizer Platform & Channel Execution
  • Implement email, push, SMS, and emerging messaging channels within AJO.
  • Apply best practices for responsive templates, accessibility, localization, and deliverability.
  • Serve as a senior technical resource for complex journeys and advanced personalization use cases.
  • Troubleshoot and resolve issues related to rendering, data dependencies, and channel behavior.
  • Follow established QA, testing, and release management processes.
  • Ensure compliance with CAN-SPAM, TCPA, GDPR, and internal data governance standards.
  • Maintain documentation, templates, and implementation standards.
  • Identify opportunities to improve efficiency through automation and process optimization.
• Personalization & Dynamic Content Development
  • Build and execute scalable personalization using dynamic content, decisioning logic, and real-time attributes.
  • Translate segmentation and data requirements into reusable and efficient solutions.
  • Develop modular components and templates to support consistent execution across campaigns.
  • Partner with data and analytics teams to ensure personalization is accurate and measurable.
• Campaign Development & Deployment
  • Build, QA, and deploy campaigns across email, push, and SMS channels.
  • Ensure all deliverables meet quality, performance, and compliance standards.
  • Support high-volume lifecycle and triggered communications with accuracy and timeliness.
  • Participate in release processes and validate readiness for production deployment.
• Agile Delivery & Cross-Functional Collaboration
  • Contribute technical input during intake, backlog grooming, and sprint planning.
  • Collaborate with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams.
  • Align development work with sprint priorities and enterprise change management processes.
  • Support continuous improvement through retrospectives and knowledge sharing.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Strong expertise in customer journey orchestration, event-driven messaging, and channel execution across email, SMS, and push.
• Adobe Marketing Platform Knowledge: Working knowledge of Adobe Journey Optimizer (AJO), Adobe Campaign Orchestration (ACO), Federated Audience Composition (FAC), and Adobe Experience Platform (AEP)
• Salesforce Marketing Cloud Knowledge: Working knowledge of Content Builder, Automations and Journeys
• Working knowledge of APIs, data flows, identity resolution, and integration patterns.
• Hands-on experience with HTML, CSS, and dynamic content.
• Ability to translate data and segmentation requirements into scalable implementations.
• Strong understanding of QA processes, deliverability, and campaign performance considerations.
• Analytical problem-solving skills with the ability to troubleshoot and resolve technical issues.
• Effective collaboration skills in cross-functional, agile environments.
• Customer-focused mindset with attention to accuracy, timing, and experience quality.
• Adobe Journey Optimizer certification preffered.
• Salesforce Marketing Cloud experience
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

EDUCATION:

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, Digital Marketing, Business, or a related field required (or equivalent practical experience).

EXPERIENCE:

• 5+ years of experience in marketing technology, digital messaging, or campaign development.
• Adobe Journey Optimizer, Adobe Campaign Orchestration, Federated Audience Composition, Adobe Experience Platform (preferred)
• Salesforce Marketing Cloud Content Builder, Automations and Journeys (preferred)
• Proven experience building and executing personalized messaging at scale.
• Experience working in Agile / Scrum environments.
• Strong hands-on experience with HTML, CSS, and dynamic content.
• Experience operating in large, matrixed organizations.
• Familiarity with enterprise customer data models and CDP platforms.
• Experience supporting high-volume lifecycle or triggered communications.
• ; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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