Senior Omnichannel Marketing Lead

Publicis Digital Experience; Troy (MI); On-site; USD 50,000 - 63,000; Full time

Benefits offered by this job

Adoption support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

PTO and holidays

Matching gifts

Flexible working

Work Your World program

Employee resource groups

Job summary

Publicis Digital Experience is seeking a Senior Account Executive to drive dealer omnichannel marketing programs from planning through execution. You will coordinate cross-functional teams, develop timelines, and ensure client and legal requirements are met.

The role requires 3–5 years in project/account management within marketing services (automotive experience preferred) and a Bachelor’s degree in marketing or a related field. Strong communication and organizational skills are essential.

Qualifications

• 3–5 years of project/account management experience in the marketing services field; automotive client experience preferred
• Bachelor’s degree in marketing, advertising, or related field, or commensurate experience preferred
• Experience with cross-channel digital campaigns and AI awareness

Responsibilities

• Assists with program management and execution of dealer omnichannel marketing programs.
• Develops and maintains project documents, assets, timelines, proofing checklists and status reports.
• Collaborates with internal teams (creative, data, digital, operations, production, sales) to keep projects on time and compliant.
• Troubleshoots and resolves program-related discrepancies efficiently.
• Manages medium- to large-sized projects and enhancements exclusively.

Skills

Project management

Client management

Cross-channel campaigns

Digital marketing

Strategic planning

Communication

Leadership

AI awareness

Time management

Adobe Workfront

Microsoft Office

Education

Bachelor's degree in marketing/advertising or related field

Tools

Adobe Workfront

Microsoft Office

Job description

Publicis Digital Experience is seeking a Senior Account Executive to drive dealer omnichannel marketing programs from planning through execution. You will coordinate cross-functional teams, develop timelines, and ensure client and legal requirements are met.

The role requires 3–5 years in project/account management within marketing services (automotive experience preferred) and a Bachelor’s degree in marketing or a related field. Strong communication and organizational skills are essential.