Automotive Marketing Coordinator

Click Here Digital; Baton Rouge (LA); On-site; USD 42,000 - 60,000; Full time

Job summary

Click Here Digital is seeking an Automotive Account Marketing Coordinator to assist Account Managers in the Automotive Account Services division and collaborate with internal teams to ensure client success in a fast-paced automotive market.

You will be involved in sales optimization audits, account management support, and ongoing training across SEO, paid search, social, and analytics, with opportunities to participate in client meetings and KPI reporting.

Qualifications

• Bachelor's degree in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications or relevant experience.
• 1 year of Digital Marketing experience with understanding of digital channels (SEO, SEM, Social, Programmatic, CTV, etc).
• Experience analyzing and summarizing data.
• Organized with ability to meet tight deadlines.
• Strong attention to detail.
• Excellent communication skills, both written and verbal

Responsibilities

• SALES OPTIMIZATION AUDITS – Completing various audits such as Mystery Shops, Call Audits, CRM Audits, and Merchandising Audits.
• ACCOUNT MANAGEMENT SUPPORT – Manage TaskIQ for assigned accounts, assist with mid and end of month reporting, monitor client KPIs.
• ONGOING TRAINING + DEVELOPMENT – Develop knowledge of the automotive industry and its sales processes; participate in training on SEO, Paid Search, Social Media, DV, CTV/OTT, Creative; maintain Google Analytics and Google Ads certifications.
• Other duties may be assigned related to the position

Skills

Excellent communication

Attention to detail

Time management

Data analysis

Education

Bachelor's degree in Digital Advertising

Tools

Google Sheets

Microsoft Excel

Job description

Are you ready to kick-start your career in digital marketing? Are you a people person and enjoy working with others? Join us as an Automotive Account Marketing Coordinator and dive into Account Services. As a Marketing Coordinator, you will collaborate closely with Account Managers and internal teams to ensure client success in the fast-paced automotive industry.

Job Description

An Automotive Account Marketing Coordinator will be responsible for assisting our Account Managers in our Automotive Account Services division. They will work closely with the Account Managers and internal teams to ensure client success.

Job Responsibilities

• SALES OPTIMIZATION AUDITS- Completing various audits such as:
  • Mystery Shops: Submitting test leads to our client to evaluate how we compare to their competitors
  • Call Audits: Listening and evaluating the effectiveness of the lead handling process.
  • CRM Audits: Auditing leads and sales in the CRM to ensure client goals are met
  • Merchandising Audits: Analyzing client’s website compare to competitors to make sure client’s website is merchandised well and meeting standards
  • Daily CRM Audits: Send daily reports to select clients
• ACCOUNT MANAGEMENT SUPPORT
  • Management of TaskIQ for assigned accounts (Working directly with AM)
  • Assist Account Managers with mid and end of month reporting as needed.
  • Weekly monitoring of client KPIs such as website traffic, conversion rate, impression share, etc.
  • Export sales data from client CRM and accurately enter into the client portal.
  • Attend client meetings with Account Manager
  • GA4 Audits and evaluate top / worst performing sources
• ONGOING TRAINING + DEVELOPMENT
  • Develop a thorough knowledge of the automotive industry and its sales processes.
  • Participate in company training related to our current products and services (SEO, Paid Search, Social Media, DV, CTV/OTT, Creative).
  • Maintain current Google Analytics Certification, Google Mobile Certification, and Google AdWords Certifications at all times.
• Other Duties may be assigned related to the position

Job Requirements

• Bachelors of Science in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications or relevant experience
• At least 1 year of Digital Marketing experience with an understanding of digital channels (SEO, SEM, Social, Programmatic, CTV, etc)
• Experience analyzing and summarizing data
• Organized with ability to meet tight deadlines
• Strong attention to detail
• Excellent communication skills, both written and verbal
• Proficient with Google Sheets/Microsoft Excel