Brand & Innovation Lead, Ramen Portfolio

Nissin Foods (USA) Co., Inc.; Gardena (CA); Hybrid; USD 180,000 - 210,000; Full time

Job summary

Nissin Foods USA Co., Inc. in Gardena, CA seeks a Marketing Director to lead brand portfolio development, consumer insights, and innovation for Top Ramen across all formats.

This senior role focuses on consumer-centric strategy, P&L ownership, and cross-functional leadership to drive growth and profitability. You will guide branding, communications, and packaging, partnering with Sales and R&D to prioritize opportunities and deliver on ambitious revenue targets.

Qualifications

• Bachelor's degree in Marketing or related field requirement.
• 8–10 years of brand management experience in the CPG industry.
• 3+ years of managing direct reports.
• Proficiency in Microsoft Word, Excel and PowerPoint.

Responsibilities

• Inspire the marketing team and drive brand portfolio management, consumer communications and new product launches.
• Oversee Top Ramen brand across all platforms, formats and sub-brands.
• Develop strategic brand plans and translate strategies into annual marketing plans and programs to exceed volume and profit objectives.
• Collaborate with Sales Management and R&D to prioritize projects based on consumer and customer considerations.
• Lead packaging strategy and manage cross-functional teams for product launches and renovations.
• Direct the marketing team in planning consumer advertising, promotions, digital and social engagement.
• Build cross-functional leadership culture with sales, manufacturing, operations, purchasing, distribution and finance.

Skills

Brand management experience

Strong interpersonal skills

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Nissin Foods USA Co., Inc. in Gardena, CA seeks a Marketing Director to lead brand portfolio development, consumer insights, and innovation for Top Ramen across all formats.

This senior role focuses on consumer-centric strategy, P&L ownership, and cross-functional leadership to drive growth and profitability. You will guide branding, communications, and packaging, partnering with Sales and R&D to prioritize opportunities and deliver on ambitious revenue targets.