Brand Growth & Innovation Manager, Cup Noodles

Nissin Foods (USA) Co., Inc.; Gardena (CA); On-site; USD 115,000 - 145,000; Full time

Job summary

The Brand Manager at Nissin Foods USA in Gardena, CA will support the Cup Noodles brand and lead several sub-brands, developing and implementing marketing strategy, communications, and product renovations. This role partners with the Marketing Director and cross-functional teams to drive growth, manage budgets, analyze data, and guide NPD from concept to commercialization.

Qualifications include a marketing degree, 5+ years in brand management in CPG, strong analytical skills with

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company.
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.

Responsibilities

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
• Leads marketing efforts for assigned brands/products as well as supports planning and execution of short- and long-term marketing plans.
• Collaborates with cross-functional teams to ensure delivery of profitable new products and renovations.

Skills

Brand management

CPG experience

Data analysis

P&L management

Cross-functional collaboration

Market research

Education

Bachelor's degree in Marketing or related

MBA (preferred)

Tools

Circana/IRI data

Excel

PowerPoint

SAP/ERP

NielsenIQ

Job description

The Brand Manager at Nissin Foods USA in Gardena, CA will support the Cup Noodles brand and lead several sub-brands, developing and implementing marketing strategy, communications, and product renovations. This role partners with the Marketing Director and cross-functional teams to drive growth, manage budgets, analyze data, and guide NPD from concept to commercialization.

Qualifications include a marketing degree, 5+ years in brand management in CPG, strong analytical skills with