Senior Native Performance Marketing Lead

Strand Marketing LLC; Hermosa Beach (CA); On-site; USD 96,000 - 138,000; Full time

Job summary

Strand Marketing LLC in Hermosa Beach, CA, seeks a Native Performance Marketing Lead to own the full native funnel for brand clients. You’ll plan, launch, and optimize campaigns on Taboola/Outbrain and related platforms, create advertorials and landing pages, and drive CVR with data-driven tests.

We value hands-on direct-response expertise, multi-client agency experience, and the ability to explain recommendations to senior stakeholders.

Qualifications

• 3–5 years of direct-response performance marketing experience.
• Hands-on campaign management across native platforms.
• Ability to optimize CVR, CPA, and CPL with testing.
• Experience owning multi-client media budgets and reporting.

Responsibilities

• Plan, launch, and optimize native campaigns across Taboola, Outbrain, Yahoo, Nexxen and more.
• Own the full funnel from ad to landing page to lead or sale.
• Write and test headlines and thumbnails and direct advertorials.
• Build mobile-first landing pages with page builders with minimal dev support.
• Run structured tests to improve CVR and acquisition efficiency.
• Implement and maintain conversion tracking with UTMs and GA4.
• Report results and provide data-driven scaling recommendations.

Skills

Performance marketing

Direct-response

Campaign management

Pixel & tracking

Copywriting

HTML/CSS basics

A/B testing

Tools

Taboola

Outbrain

DV360

The Trade Desk

GA4

Unbounce

Instapage

Leadpages

Job description

Strand Marketing LLC in Hermosa Beach, CA, seeks a Native Performance Marketing Lead to own the full native funnel for brand clients. You’ll plan, launch, and optimize campaigns on Taboola/Outbrain and related platforms, create advertorials and landing pages, and drive CVR with data-driven tests.

We value hands-on direct-response expertise, multi-client agency experience, and the ability to explain recommendations to senior stakeholders.