Senior National Media Strategist

VetJobs; St. Louis (MO); On-site; USD 109,000 - 135,000; Full time

Job summary

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy and investment across categories, partnering with Brand, Communications, Consumer Insights and agencies.

The role emphasizes translating insights into actionable media plans and leveraging AI-enabled approaches to optimize reach and impact. The ideal candidate combines strong media fundamentals with a vision for emerging platforms, test-and-learn initiatives, and collaboration across global markets to drive

Qualifications

• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Familiarity with social platforms, creator ecosystems, retail media, commerce media, and AI-enabled environments.
• Experience leading cross-functional initiatives within complex organizations.

Responsibilities

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on execution in alignment with global strategy and priorities.
• Recommend optimal channel, audience, and investment allocations based on category priorities and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning with brand teams and agency partners.
• Evaluate trade-offs and shifts as consumer behavior and media consumption evolve.

Skills

Media strategy

Media planning

Digital marketing

Agency management

Cross-functional leadership

AI & consumer trends

Education

Bachelor's degree in Marketing/Business/Communications/Analytics

Job description

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy and investment across categories, partnering with Brand, Communications, Consumer Insights and agencies.

The role emphasizes translating insights into actionable media plans and leveraging AI-enabled approaches to optimize reach and impact. The ideal candidate combines strong media fundamentals with a vision for emerging platforms, test-and-learn initiatives, and collaboration across global markets to drive