Manager, Media

Energizer; St. Louis (MO); Hybride; USD 109 000 - 135 000; Plein temps

Résumé du poste

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy across its brands.

The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agencies to translate objectives into actionable media plans. The ideal candidate combines solid media expertise with knowledge of digital ecosystems, retail media, creator ecosystems, and AI in consumer discovery, and will champion experimentation, test-and-learn programs, and continuous

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.

Responsabilités

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on execution aligned with global strategy and priorities, while understanding nuances in market.
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.

Formation

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Media strategy

Media planning

Digital marketing

Integrated marketing

Cross-functional leadership

AI in marketing

Description du poste

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

The Manager, Media is responsible for developing and guiding national media strategy across the portfolio, ensuring media investments effectively connect brands with consumers throughout an increasingly fragmented and evolving consumer journey.

This role serves as a strategic partner to Brand, Communications, Consumer Insights, Shopper Marekting, Digital Commerce, and agency partners to translate business objectives, consumer insights, and marketplace trends into actionable media strategies and investment recommendations.

The ideal candidate combines strong foundational media expertise with deep understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and the growing role of AI in consumer discovery and decision-making. This individual is intellectually curious, future-focused, and willing to challenge conventional approaches through experimentation, test-and-learn initiatives, and innovation.

The Manager, Media will help ensure Energizer's media strategies remain effective today while building capabilities that position the organization for success tomorrow.

Responsibilities

Media Strategy & Investment Leadership

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on appropriate execution in alignment with global strategy and priorities, while understanding nuances in market
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.

Consumer Behavior & Marketplace intelligence

• Maintain a deep understanding of evolving consumer media consumption habits and emerging engagement behaviors.
• Monitor shifts in how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments.
• Translate consumer, cultural, technological, and media trends into actionable business recommendations.
• Partner closely with Consumer Insights to identify opportunities where media can create competitive advantage.

Media Innovation & Future Readiness

• Identify emerging platforms, technologies, and media opportunities that could create growth for the business.
• Lead test-and-learn initiatives designed to evaluate new channels, partners, targeting approaches, measurement solutions, and creative formats.
• Stay informed on developments in AI, machine learning, generative AI, conversational commerce, and evolving search behaviors.
• Develop recommendations regarding how emerging technologies may impact media strategy, consumer engagement, and marketing effectiveness.
• Champion a culture of experimentation, learning, and continuous improvement.

Learning Agenda & Organizational Capability Building

• Educate internal teams on emerging media trends, consumer behavior shifts, and innovation opportunities.
• Share market intelligence, case studies, and best practices across the organization.
• Help establish frameworks that improve media decision-making and investment prioritization.
• Contribute to development of future media capabilities and operating models.

What we are looking for

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
• Experience leading cross-functional initiatives within complex organizations.

Preferred Experience

• CPG experience strongly preferred.
• Prior experience as communication planner, integrated media strategist, digital strategy leader, or media transformation leader
• Experience working across multiple categories, brands, or business units.
• Exposure to retail media networks, commerce media, and digital commerce ecosystems.
• Experience with media mix modeling, measurement frameworks, or marketing effectiveness initiatives.
• Experience evaluating emerging technologies and innovation opportunities.
• Familiarity with AI-driven marketing capabilities, generative AI tools, and evolving consumer search/discovery behaviors.
• Experience leading innovation pilots, experimentation programs, or transformation initiatives.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Total Rewards Package

The salary range for this position is USD $109,000.00/Yr. - USD $135,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Bonus: This position is bonus eligible.

Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.