National Media Strategy Lead - Hybrid

Energize; St. Louis (MO); Hybrid; USD 109,000 - 135,000; Full time

Job summary

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy across its brands.

The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agencies to translate objectives into actionable media plans. The ideal candidate combines solid media expertise with knowledge of digital ecosystems, retail media, creator ecosystems, and AI in consumer discovery, and will champion experimentation, test-and-learn programs, and continuous

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.

Responsibilities

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on execution aligned with global strategy and priorities, while understanding nuances in market.
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Media strategy

Media planning

Digital marketing

Integrated marketing

Cross-functional leadership

AI in marketing

Job description

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy across its brands.

The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agencies to translate objectives into actionable media plans. The ideal candidate combines solid media expertise with knowledge of digital ecosystems, retail media, creator ecosystems, and AI in consumer discovery, and will champion experimentation, test-and-learn programs, and continuous