National Media Strategy Lead — AI & Innovation

Energizer Holdings, Inc; St. Louis (MO); On-site; USD 109,000 - 135,000; Full time

Job summary

Energizer Holdings, Inc is seeking a Manager, Media to lead national media strategy and investment across the portfolio. You will partner with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agencies to translate objectives into actionable media plans.

The role requires a strong foundation in media ecosystems, retail and commerce media, social platforms, and AI-enabled discovery.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
• Experience leading cross-functional initiatives within complex organizations.

Responsibilities

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on appropriate execution in alignment with global strategy and priorities.
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.
• Maintain a deep understanding of evolving consumer media consumption habits and emerging engagement behaviors.

Skills

Media strategy

Digital marketing

Agency management

Cross-functional leadership

Analytics

Education

Bachelor's degree

Job description

Energizer Holdings, Inc is seeking a Manager, Media to lead national media strategy and investment across the portfolio. You will partner with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agencies to translate objectives into actionable media plans.

The role requires a strong foundation in media ecosystems, retail and commerce media, social platforms, and AI-enabled discovery.