Manager, Media - Saint Louis, MO

VetJobs; St. Louis (MO); Presencial; USD 109.000 - 135.000; Jornada completa

Descripción de la vacante

Energizer Holdings, Inc. is seeking a Manager, Media to lead national media strategy and investment across categories, partnering with Brand, Communications, Consumer Insights and agencies.

The role emphasizes translating insights into actionable media plans and leveraging AI-enabled approaches to optimize reach and impact. The ideal candidate combines strong media fundamentals with a vision for emerging platforms, test-and-learn initiatives, and collaboration across global markets to drive

Formación

• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Familiarity with social platforms, creator ecosystems, retail media, commerce media, and AI-enabled environments.
• Experience leading cross-functional initiatives within complex organizations.

Responsabilidades

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on execution in alignment with global strategy and priorities.
• Recommend optimal channel, audience, and investment allocations based on category priorities and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning with brand teams and agency partners.
• Evaluate trade-offs and shifts as consumer behavior and media consumption evolve.

Conocimientos

Media strategy

Media planning

Digital marketing

Agency management

Cross-functional leadership

AI & consumer trends

Educación

Bachelor's degree in Marketing/Business/Communications/Analytics

Descripción del empleo

Minimum Education Required

Bachelors

Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS – Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers.

This role is “On-Site” at the location detailed in the job post.

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

The Manager, Media is responsible for developing and guiding national media strategy across the portfolio, ensuring media investments effectively connect brands with consumers throughout an increasingly fragmented and evolving consumer journey.

This role serves as a strategic partner to Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agency partners to translate business objectives, consumer insights, and marketplace trends into actionable media strategies and investment recommendations.

The ideal candidate combines strong foundational media expertise with deep understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and the growing role of AI in consumer discovery and decision-making. This individual is intellectually curious, future-focused, and willing to challenge conventional approaches through experimentation, test-and-learn initiatives, and innovation.

The Manager, Media will help ensure Energizer’s media strategies remain effective today while building capabilities that position the organization for success tomorrow.

Responsibilities

Media Strategy & Investment Leadership

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on appropriate execution in alignment with global strategy and priorities, while understanding nuances in market
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.

Consumer Behavior & Marketplace intelligence

• Maintain a deep understanding of evolving consumer media consumption habits and emerging engagement behaviors.
• Monitor shifts in how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments.
• Translate consumer, cultural, technological, and media trends into actionable business recommendations.
• Partner closely with Consumer Insights to identify opportunities where media can create competitive advantage.

Media Innovation & Future Readiness

• Identify emerging platforms, technologies, and media opportunities that could create growth for the business.
• Lead test-and-learn initiatives designed to evaluate new channels, partners, targeting approaches, measurement solutions, and creative formats.
• Stay informed on developments in AI, machine learning, generative AI, conversational commerce, and evolving search behaviors.
• Develop recommendations regarding how emerging technologies may impact media strategy, consumer engagement, and marketing effectiveness.
• Champion a culture of experimentation, learning, and continuous improvement.

Learning Agenda & Organizational Capability Building

• Educate internal teams on emerging media trends, consumer behavior shifts, and innovation opportunities.
• Share market intelligence, case studies, and best practices across the organization.
• Help establish frameworks that improve media decision-making and investment prioritization.
• Contribute to development of future media capabilities and operating models.

Additional Qualifications/Responsibilities

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
• Experience leading cross-functional initiatives within complex organizations.

Preferred Experience

• CPG experience strongly preferred.
• Prior experience as communication planner, integrated media strategist, digital strategy leader, or media transformation leader.
• Experience working across multiple categories, brands, or business units.
• Exposure to retail media networks, commerce media, and digital commerce ecosystems.
• Experience with media mix modeling, measurement frameworks, or marketing effectiveness initiatives.
• Experience evaluating emerging technologies and innovation opportunities.
• Familiarity with AI-driven marketing capabilities, generative AI tools, and evolving consumer search/discovery behaviors.
• Experience leading innovation pilots, experimentation programs, or transformation initiatives.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

The salary range for this position is USD $109,000.00/Yr. - USD $135,000.00/Yr.

City: Saint Louis

State: Missouri

Job Category: Marketing

Job Code: _Manager Manager

Affiliate Sponsor: Energizer