Senior NA DTC & E‑commerce Lead — Growth & Ops

Shenzhen PICEA Robotics Co., Ltd.; Seattle (WA); On-site; USD 180,000 - 260,000; Full time

Job summary

Shenzhen PICEA Robotics Co., Ltd. seeks a hands-on Senior Manager to lead its North America DTC and e-commerce business across the United States and Canada. The role combines commercial ownership with team leadership and hands-on execution, reporting to HQ.

You will manage Shopify, Amazon, TikTok Shop, and other channels, drive Q4 plans, and serve as the bridge between North America and global HQ. Fluent business English is required.

Qualifications

• Bachelor’s degree or above in business, marketing, e-commerce, or a related field.
• 6+ years of experience in DTC, e-commerce, or cross-border e-commerce.
• 3+ years managing e-commerce operations in North America.
• Experience leading or integrating cross-functional teams.
• Hands-on experience with Shopify, Amazon, TikTok Shop, or similar platforms.
• Proven ownership of revenue, GMV, profitability, or customer-growth targets.
• Strong knowledge of North American consumers, platforms, promotions, merchandising, and fulfillment.
• Strong analytical, commercial, leadership, and cross-functional communication skills.
• Ability to work at both strategic and operational levels.
• Fluent business English.

Responsibilities

• Lead annual and quarterly GMV, profitability, customer growth, and channel performance.
• Develop and execute commercial, promotional, and Q4 trading plans.
• Manage the DTC website and third-party platforms (Shopify, Amazon, TikTok Shop).
• Improve traffic, conversion, AOV, customer acquisition, retention, and advertising efficiency.
• Oversee product listings, merchandising, pricing, promotions, campaigns, and customer experience.
• Integrate DTC-related employees and capabilities into one team of ~10 people.
• Define team structure, responsibilities, KPIs, workflows, and decision rights.
• Establish regular business reviews, dashboards, and issue-resolution processes.
• Develop team capabilities and a fast, accountable, results-oriented culture.

Skills

Leadership

Analytical skills

Cross-functional collaboration

Strategic execution

Fluent business English

Education

Bachelor’s degree or above in business, marketing, e-commerce, or related field

Tools

Shopify

Amazon

TikTok Shop

Job description

Shenzhen PICEA Robotics Co., Ltd. seeks a hands-on Senior Manager to lead its North America DTC and e-commerce business across the United States and Canada. The role combines commercial ownership with team leadership and hands-on execution, reporting to HQ.

You will manage Shopify, Amazon, TikTok Shop, and other channels, drive Q4 plans, and serve as the bridge between North America and global HQ. Fluent business English is required.