Marketing Manager

Boutique Recruiting; Los Angeles (CA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Paid sick leave

Company holidays

Holiday bonus

Growth opportunities

Team-oriented culture

Weekday schedule with some flexibility

Job summary

Boutique Recruiting is seeking a Marketing Manager to lead marketing strategy for a large multifamily portfolio in the Greater Los Angeles area. You will optimize digital campaigns, manage budgets, and drive lead generation across 3,000 apartment homes.

Collaboration with executives and property teams is essential to improve leasing results. The ideal candidate has 4+ years in multifamily marketing, strong analytics, and experience with Yardi, SOCi, and other marketing platforms.

Qualifications

• Minimum 4 years of marketing management experience within multifamily property management.
• Experience overseeing marketing initiatives across 20+ buildings.
• Strong analytical skills and data-driven decision making.
• Familiarity with Fair Housing advertising requirements and compliance.

Responsibilities

• Develop and execute marketing strategies across a multifamily portfolio to increase qualified leads and occupancy.
• Manage property-level marketing budgets and evaluate ROI.
• Analyze lead sources, CRM activity, and leasing performance for improvements.
• Oversee digital marketing, websites, SEO, and paid advertising across platforms.
• Manage marketing technologies (Yardi, SOCi, EliseAI) and monitor campaign effectiveness.
• Maintain consistent branding across all materials and platforms.
• Coordinate resident events and engagement initiatives to boost retention.
• Prepare weekly/monthly marketing reports and present findings to leadership.

Skills

Digital marketing

Analytics

CRM analytics

Budgeting

Vendor management

Brand management

Resident engagement

Leadership

Communication

Project management

Excel

Adobe

Canva

Content development

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Yardi Voyager

Yardi CRM

Yardi websites

SOCi

EliseAI

Adobe

Canva

Job description

Position Title: Marketing Manager

A well-established multifamily property management company is seeking an experienced Marketing Manager to lead marketing strategy, optimize advertising performance, and strengthen leasing results across a portfolio of approximately 3,000 apartment homes throughout Greater Los Angeles. This role will oversee digital marketing, marketing budgets, lead generation, CRM analytics, vendor relationships, brand management, and resident engagement initiatives while partnering closely with executive leadership and property management teams.

The ideal candidate has at least 4 years of multifamily property management marketing experience across a portfolio of 20 or more buildings, strong analytical skills, and the ability to translate marketing data into actionable business recommendations. This is an excellent opportunity for an independent, strategic marketing professional who thrives in a collaborative environment and wants to make a measurable impact within a stable, growing organization.

Salary Range: $65,000 - $80,000 / annually, DOE

Responsibilities

• Develop and execute marketing strategies across a multifamily portfolio to increase qualified leads, improve occupancy, and strengthen leasing performance
• Manage property-level marketing budgets, evaluate advertising expenditures, and recommend strategic adjustments based on ROI, conversion rates, and leasing results
• Analyze lead sources, CRM activity, leasing performance, cost per lead, cost per lease, and other key marketing metrics to identify opportunities for improvement
• Oversee digital marketing initiatives, property websites, social media, SEO, paid advertising, and Internet Listing Service (ILS) platforms, including Zillow and Apartments.com
• Manage Yardi CRM, SOCi, and other marketing technologies while monitoring lead follow-up, leasing conversion trends, and platform effectiveness
• Maintain consistent branding across property marketing materials, digital platforms, signage, promotional campaigns, and resident communications
• Oversee online reputation management, monitor resident reviews, and coordinate strategies to improve property ratings and engagement
• Partner with property managers to develop resident events, community activities, volunteer opportunities, and marketing initiatives that strengthen resident retention
• Manage marketing vendors, evaluate contracts and service performance, and identify opportunities to improve efficiency and reduce costs
• Prepare weekly and monthly marketing reports, present actionable recommendations to leadership, and ensure marketing initiatives comply with Fair Housing requirements

Requirements

• Minimum 4 years of marketing management or assistant marketing management experience within multifamily property management
• Proven experience overseeing marketing initiatives across a portfolio of 20 or more apartment buildings
• Strong experience managing property-level marketing budgets, evaluating advertising ROI, and making data-driven recommendations to executive leadership
• Demonstrated ability to analyze leasing traffic, lead sources, CRM activity, conversion rates, and marketing campaign performance
• Experience managing multifamily ILS platforms, property websites, social media, digital advertising, and vendor relationships
• Proficiency with Yardi Voyager, Yardi CRM, and Yardi websites strongly preferred
• Familiarity with SOCi, EliseAI, or comparable multifamily marketing and leasing platforms preferred
• Strong graphic design and content development skills using Adobe, Canva, or similar marketing tools
• Proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Teams
• Working knowledge of Fair Housing advertising requirements and digital marketing compliance
• Excellent organizational, analytical, communication, and project management skills with the ability to work independently across multiple priorities
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience considered
• Previous property management experience is a plus

Benefits

• Medical insurance benefits with employer contributions
• 401(k) retirement plan with employer-paid administrative fees
• Paid time off accruing from the first day of employment
• 5 days of paid sick leave
• 10 paid company holidays
• Discretionary annual holiday bonus
• Stable, family-owned organization with strong employee retention
• Collaborative, team-oriented culture with company outings, celebrations, and employee recognition programs
• Opportunities for professional growth and meaningful involvement in company-wide marketing strategy
• Consistent Monday–Friday schedule with some flexibility in start and end times

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