National Multifamily Marketing Director

Westminster Management; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Westminster Management in New York is seeking a senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and on-site branding. You will partner with the VP of Marketing to translate portfolio and asset-management objectives into integrated programs that drive leasing velocity and NOI.

This is a senior, collaborative role requiring data-driven leadership, strong agency management, and deep experience in multifamily marketing, including

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8–10+ years of progressive marketing experience, with multifamily or commercial real estate preferred.
• Experience across digital and physical/experiential marketing functions.
• Proven leadership of internal teams and external agencies.
• Experience managing marketing budgets with ROI accountability.
• Strategic command of paid media, SEO/SEM, content, analytics, and attribution.
• Familiarity with ILS websites, MLS, CRM, leasing tech, and AI leasing tools.

Responsibilities

• Set and execute national portfolio marketing strategy aligned to leasing velocity and NOI objectives.
• Lead and develop the marketing team, set priorities, allocate workload, and drive performance.
• Manage the marketing budget across digital media, physical/experiential programs, and agencies with ROI reporting to leadership.
• Serve as marketing partner to operations, asset management, and regional leadership.
• Direct agency/vendor relationships including RFPs, vetting, and performance management.
• Establish reporting cadences, dashboards, and KPIs linking spend to leasing and revenue outcomes.
• Drive paid media, SEO/SEM, content, and analytics initiatives across properties.
• Oversee on-site branding, signage, merchandising, and resident/prospect events.

Skills

Digital & physical marketing

Leadership & team development

ROI‑driven

Paid media strategy

SEO/SEM

Analytics & attribution

Content strategy

Excellent communication

Education

Bachelor's degree in Marketing/Communications

Advanced degree is a plus

Tools

Sprout Social

Hootsuite

Adobe Creative Suite

CRM systems

AI leasing tools

Job description

Westminster Management in New York is seeking a senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and on-site branding. You will partner with the VP of Marketing to translate portfolio and asset-management objectives into integrated programs that drive leasing velocity and NOI.

This is a senior, collaborative role requiring data-driven leadership, strong agency management, and deep experience in multifamily marketing, including