Integrated Media Planner | Multi-Channel Strategy

Moroch; Dallas (TX); On-site; USD 52,000 - 68,000; Full time

Job summary

Moroch in Dallas is seeking a Media Planner with 1–3 years of direct media planning experience. The role focuses on building and executing integrated media plans across broadcast, digital, social and out-of-home, tailoring strategies to client goals and budgets.

You will collaborate with buying teams to optimize reach and efficiency. The ideal candidate shows strong analytical skills, comfortable with fast-paced decision making, and a willingness to mentor junior planners while contributing to

Qualifications

• 1-3 years of direct media planning experience.
• Bachelor’s Degree or equivalent experience.
• Strong mathematical and analytical skills.
• Understanding of how paid, owned and earned media intersect.

Responsibilities

• Develop and execute effective media plans across all paid channels to support client goals and objectives
• Proactively seek, develop and collaborate on new and innovative media solutions
• Leverage buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy
• Prepare and present recommendations internally and to clients
• Provide new ideas to contribute to growth of both client and agency’s business
• Ensure all media plans are executed among the buying teams to the highest level while adhering to budgets and timelines
• Troubleshoot with media buyers and accounting to resolve any media billing issues
• Accountable for media budget tracking and monthly reconciliation
• Work with other disciplines, including brand management, planning and strategy
• Stay current on industry trends and media opportunities
• Travel to meetings with client or reps as necessary
• Embrace One Team mentality and contribute to team communication
• Mentor and develop junior media planners
• Uphold agency values: Humanity, Diversity, Integrity, Tenacity, Curiosity.

Skills

1–3 years media planning experience

Analytical skills

Team collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Microsoft Office

Mediatools

Mediaocean

Job description

Moroch in Dallas is seeking a Media Planner with 1–3 years of direct media planning experience. The role focuses on building and executing integrated media plans across broadcast, digital, social and out-of-home, tailoring strategies to client goals and budgets.

You will collaborate with buying teams to optimize reach and efficiency. The ideal candidate shows strong analytical skills, comfortable with fast-paced decision making, and a willingness to mentor junior planners while contributing to