Media Planner & Optimization Specialist

Laughlin Constable; Chicago (IL); On-site; USD 55,000 - 75,000; Full time

Job summary

Laughlin Constable in Chicago is seeking a Media Planner with 2–3 years of experience to support development, execution, and optimization of integrated media plans across digital and traditional channels.

You’ll work closely with senior planners, buyers, analytics, and account teams to translate business goals into smart, data-informed media recommendations—and ensure those plans are executed accurately and effectively—on budget.

Qualifications

• 2-3 years of media planning and/or buying experience (agency or in-house).
• Hands-on experience managing media budgets and vendor relationships.
• Familiarity with digital media channels (paid social, search, display, video) as well as traditional experience (TV, OOH, Print).
• Strong skills with Excel (including pivots) and PowerPoint (or Google Sheets/Slides).
• Experience working with media platforms and tools such as Resonate/MRI/GWI, Meta, Google Ads, The Trade Desk, or similar.
• Strong attention to detail and comfort working with numbers and financial documentation.
• Clear communicator with a collaborative mindset.

Responsibilities

• Assist in developing media plans across channels including broadcast, paid social, paid search, display, video (OLV/CTV), and emerging platforms.
• Translate client objectives, target audiences, and budgets into tactical media recommendations.
• Conduct audience, category, and competitive research to inform planning decisions.
• Support channel mix development, reach/frequency modeling, and budget allocation.
• Collaborate with media buying teams to ensure plans are executed as intended.
• Help manage campaign timelines, deliverables, and trafficking needs.
• Review vendor proposals and assist with negotiations and recommendations.
• Ensure campaigns are launched on time and in compliance with brand and platform guidelines.

Skills

Media planning

Budget management

Data analysis

Excel pivots

PowerPoint

Collaboration

Tools

Resonate/MRI/GWI

Meta

Google Ads

The Trade Desk

Job description

Laughlin Constable in Chicago is seeking a Media Planner with 2–3 years of experience to support development, execution, and optimization of integrated media plans across digital and traditional channels.

You’ll work closely with senior planners, buyers, analytics, and account teams to translate business goals into smart, data-informed media recommendations—and ensure those plans are executed accurately and effectively—on budget.