Senior Multi-Channel Media Planner - Remote

Miles Partnership; Northern (KY); Hybrid; USD 80,000 - 92,000; Full time

Benefits offered by this job

401k matching

Generous paid time off

Volunteer opportunities

Collaborative team environment

Job summary

Miles Partnership is seeking a Senior Media Planner to lead complex, multi-channel media planning and strategy for diverse client accounts. This full-time, remote role requires translating goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes.

You will mentor junior planners, collaborate with cross-functional teams, and shape planning processes while delivering client-facing guidance and compelling investment strategies.

Qualifications

• 4–6+ years of experience in media planning, buying, or a related discipline.
• Deep working knowledge across digital, social, programmatic, and other relevant media channels.
• Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data.
• Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions.
• Experience guiding or mentoring junior team members.

Responsibilities

• Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations.
• Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations.
• Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps.
• Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy.
• Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions.
• Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations.
• Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution.
• Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance.
• Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards.
• Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives.

Skills

Cross-channel strategist

Analytical judgment

Clear communicator

Insightful thinker

Mentor junior team

Collaborative partner

Tools

Media planning tools

Analytics platforms

Forecasting tools

Spreadsheets

Media systems

Job description

Miles Partnership is seeking a Senior Media Planner to lead complex, multi-channel media planning and strategy for diverse client accounts. This full-time, remote role requires translating goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes.

You will mentor junior planners, collaborate with cross-functional teams, and shape planning processes while delivering client-facing guidance and compelling investment strategies.