Senior Media Planner

Miles Partnership; Northern (KY); Hybrid; USD 80,000 - 92,000; Full time

Benefits offered by this job

401k matching

Generous paid time off

Volunteer opportunities

Collaborative team environment

Job summary

Miles Partnership is seeking a Senior Media Planner to lead complex, multi-channel media planning and strategy for diverse client accounts. This full-time, remote role requires translating goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes.

You will mentor junior planners, collaborate with cross-functional teams, and shape planning processes while delivering client-facing guidance and compelling investment strategies.

Qualifications

• 4–6+ years of experience in media planning, buying, or a related discipline.
• Deep working knowledge across digital, social, programmatic, and other relevant media channels.
• Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data.
• Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions.
• Experience guiding or mentoring junior team members.

Responsibilities

• Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations.
• Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations.
• Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps.
• Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy.
• Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions.
• Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations.
• Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution.
• Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance.
• Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards.
• Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives.

Skills

Cross-channel strategist

Analytical judgment

Clear communicator

Insightful thinker

Mentor junior team

Collaborative partner

Tools

Media planning tools

Analytics platforms

Forecasting tools

Spreadsheets

Media systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Media Planner

Full Time Media Remote USA, US

3 days ago Requisition ID: 1345

Salary Range: $80,000.00 To $92,000.00 Annually

SENIOR MEDIA PLANNER

JOB SUMMARY

The Senior Media Planner leads complex, multi-channel media planning and strategy, translating client goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes. This role owns higher-complexity planning initiatives, shapes optimization strategies and performance narratives, leads client-facing discussions, and strengthens planning rigor across the team. The Senior Media Planner also mentors junior team members and helps advance planning processes, standards, and innovation.

WHO WE’RE LOOKING FOR

• Experienced cross-channel strategist with strong analytical judgment and planning expertise
• Clear, confident communicator who can lead client-facing discussions and articulate strategic rationale and trade-offs
• Insightful thinker who interprets complex performance trends and translates them into actionable recommendations
• Proactive operator who brings structure, rigor, and sound judgment to complex planning challenges
• Supportive mentor invested in developing Media Planners and Associate Media Planners
• Collaborative partner who strengthens integrated planning across internal teams and external partners

RESPONSIBILITIES

• Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations
• Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations
• Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps
• Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy
• Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions
• Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations
• Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution
• Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance
• Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards
• Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives

REQUIREMENTS

• 4–6+ years of experience in media planning, buying, or a related discipline
• Deep working knowledge across digital, social, programmatic, and other relevant media channels
• Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data
• Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions
• Strong presentation and client-facing communication skills
• Experience guiding or mentoring junior team members
• Ability to independently manage complex planning initiatives, competing priorities, and multiple stakeholders
• Experience with media planning tools, analytics platforms, forecasting tools, spreadsheets, and media systems

LOCATION:

This is a remote position. We are open to a remote candidate located anywhere in the US or an in-office candidate based in our Sarasota, FL/Lakewood, CO office. #LI-Remote

COMPENSATION: $80,000 - $92,000 DOE

• 401k matching contribution
• Generous paid time off compensation
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

OUR COMMITMENT TO CULTURE:

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.

Miles Partnership, LLLP are equal employment opportunity employers.