Senior Multi-Channel Campaign Leader

udemy; United States; Hybrid; USD 129,000 - 174,000; Full time

Job summary

Coursera + Udemy is seeking a senior lifecycle marketer to lead end-to-end GTM for new content launches. You will define success metrics, size impact, and build coordinated campaigns across On-Platform Marketing, CRM, Paid Media, and Product.

This role partners with Content and Category teams to ensure proper market positioning and measurable results. Ideal candidates have 8+ years in integrated marketing, campaign marketing, or partner marketing, with a proven track record delivering revenue

Qualifications

• 8+ years in integrated marketing, campaign marketing, or partner marketing.
• Experience owning cross-channel campaign calendars end-to-end.
• Experience coordinating across creative, channel, product, and data teams.
• Background in analytical work, including sizing campaign impact.

Responsibilities

• Define success metrics for launches and size expected impact.
• Sequence launches against business goals with clear strategic reasoning.
• Convert goals into campaign briefs for cross-functional teams.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product around a launch plan.
• Track outcomes with Data Science and feed results into planning cycles.

Skills

Integrated marketing

Campaign marketing

Partner marketing

Cross-functional collaboration

Analytics / Data analysis

Job description

Coursera + Udemy is seeking a senior lifecycle marketer to lead end-to-end GTM for new content launches. You will define success metrics, size impact, and build coordinated campaigns across On-Platform Marketing, CRM, Paid Media, and Product.

This role partners with Content and Category teams to ensure proper market positioning and measurable results. Ideal candidates have 8+ years in integrated marketing, campaign marketing, or partner marketing, with a proven track record delivering revenue