Senior GTM Campaign Leader

Coursera Inc.; Northern (KY); Hybrid; USD 129,000 - 174,000; Full time

Benefits offered by this job

Health benefits

RSU equity programs

Global perks

Job summary

Coursera, a globally distributed learning platform, is seeking an experienced Lifecycle Marketing professional to lead go-to-market for new content launches. You’ll partner with cross-functional teams to define success metrics, size impact, and own the end-to-end GTM plan from launch to renewal.

You’ll manage multi-channel campaigns across On-Platform Marketing, CRM, and Paid Media, coordinating with Content, Category Management, and Product to maximize learner value and business outcomes.

Qualifications

• 8+ years in integrated or campaign marketing, ideally for a D2C content or subscription business.
• Proven history owning cross-channel campaigns from planning to revenue/engagement outcomes.
• Experience coordinating across creative, channel, product, and data teams.
• Strong analytical skills to size campaign impact and inform initiatives.
• Experience marketing new content or product launches with cross-brand exposure.

Responsibilities

• Define success metrics and size impact before launch, guiding scope and timelines.
• Sequence launches toward clear business goals with justified strategy.
• Convert goals into campaign briefs for coordinated multi-channel execution.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a plan.
• Track outcomes with Data Science and feed results into quarterly planning.

Skills

Integrated marketing

Campaign calendars

Cross-functional

Data analysis

Content launches

Multi-brand

Job description

Coursera, a globally distributed learning platform, is seeking an experienced Lifecycle Marketing professional to lead go-to-market for new content launches. You’ll partner with cross-functional teams to define success metrics, size impact, and own the end-to-end GTM plan from launch to renewal.

You’ll manage multi-channel campaigns across On-Platform Marketing, CRM, and Paid Media, coordinating with Content, Category Management, and Product to maximize learner value and business outcomes.