Senior Multi-Channel Campaign Lead (Remote)

Coursera; Mountain View (CA); Remote; USD 129,000 - 174,000; Full time

Benefits offered by this job

RSU equity

Annual bonus

Health benefits

Global perks

Job summary

Coursera is seeking a seasoned Lifecycle Marketing professional to lead end-to-end go-to-market strategy for Coursera's content launches within the consumer organization. You will coordinate with cross-functional teams across Content, Category, Data, Creative, and Product to drive multi-channel campaigns that convert demand into revenue and maximize learner lifetime value.

You will define success metrics, size expected impact, build the GTM plan, and own execution and results while aligning with

Qualifications

• 8+ years in integrated marketing, campaign marketing, or partner marketing.
• Experience owning cross-channel calendars end-to-end with measurable outcomes.
• Ability to coordinate across creative, channel, product, and data teams.

Responsibilities

• Define success metrics before launch and size impact, guiding scope and timeline tradeoffs.
• Treat each content launch as a business outcome with clear goals.
• Create campaign briefs aligned to content value and category for coordinated execution.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product around a unified launch plan.
• Track outcomes with Data Science and feed learnings into quarterly planning.

Skills

Campaign Management

Cross-Channel Marketing

Campaign Planning

Multi-Brand Coordination

Data-Driven Marketing

Job description

Coursera is seeking a seasoned Lifecycle Marketing professional to lead end-to-end go-to-market strategy for Coursera's content launches within the consumer organization. You will coordinate with cross-functional teams across Content, Category, Data, Creative, and Product to drive multi-channel campaigns that convert demand into revenue and maximize learner lifetime value.

You will define success metrics, size expected impact, build the GTM plan, and own execution and results while aligning with